The Office of Angela Scott increased return on ad spend by 91% with Okendo’s Google Shopping Integration

The Office of Angela Scott is a female-founded, funded, and operated brand that celebrates the immeasurable power of women through shoes. Product lines ranging from comfortable sneakers to we-mean-business brogues provide women with beautiful works of craftsmanship for their feet. And it works — the brand has a devout following of shoe lovers that honor traditional shoemaking techniques and beautiful pieces of footwear.

• The Office of Angela Scott’s traditional craftsmanship techniques and quality materials mean this brand works with high-ticket items.
• Facing competition from brands with larger budget-friendly products, The Office of Angela Scott team had to get creative with their Google Shopping listings to capture the attention of intent-driven buyers and stay competitive.
• The brand turned to their agency partner MuteSix, who knew incorporating social proof from Okendo Reviews would be a low-cost and impactful way to increase the effectiveness of their Google Shopping campaigns.

• Combining Okendo’s review capabilities and agency partner MuteSix’s ad expertise, The Office of Angela Scott was able to get in front of the right customers.
• With the inclusion of Okendo’s reviews and star ratings, MuteSix saw a strong performance from Smart Shopping, and they ran the campaigns out across all of The Office of Angela Scott’s products.
• After segmenting lower-ticket items into different campaigns with a lower price point, the agency was able to control ad spend better while still bringing in a great return. When returns looked particularly good, they increased the budget to scale.
• Together, MuteSix and Okendo were able to dramatically increase campaign effectiveness and investment return.