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Pricing

How WMP Eyewear Helps Customers Find Their Perfect Frame

Product

Website

wmpeyewear.com

Vertical

Accessories

Region

North America

18%

quiz conversion rate

8.4x

ROI

Key takeaways

01 The easy setup allowed WMP Eyewear to get up and running with a quiz fast.
02 Shoppers can now find the perfect sunglasses for them.

About

As a quality alternative to pricey designer labels, WMP Eyewear creates stylish, high-quality sunglasses that are accessible to all consumers. Every product they offer is W)orn and (M)ade with (P)urpose.

Challenges

After customers experienced difficulty finding the right sunglasses for them, the team at WMP Eyewear needed to come up with a strategy to make it easy for customers to find sunglasses that perfectly matched their face size and shape.

Solution

WMP Eyewear implemented the Find Your Fame quiz, allowing their customers to more easily and accurately identify the frame that best suits their specific face shape.
The quiz presents customers with choices of their preferred frame size, style, and color.
Shoppers now have a personalized process to find the perfect frame for their face shape in just a few simple steps.

“The quiz has had a positive impact on our revenue by offering our customers a swift process to find the perfect frame for their face shape, resulting in an 18% conversion rate.”

Ula Bozek

Brand Manager

WMP Eyewear

Results

The brand saw a positive impact on revenue with an 8.4x ROI for their quiz.
The quiz provides personalized recommendations for shoppers, resulting in an 18% quizzes conversion rate.