01The easy setup allowed WMP Eyewear to get up and running with a quiz fast.
02Shoppers can now find the perfect sunglasses for them.
About
As a quality alternative to pricey designer labels, WMP Eyewear creates stylish, high-quality sunglasses that are accessible to all consumers. Every product they offer is W)orn and (M)ade with (P)urpose.
Challenges
After customers experienced difficulty finding the right sunglasses for them, the team at WMP Eyewear needed to come up with a strategy to make it easy for customers to find sunglasses that perfectly matched their face size and shape.
Solution
WMP Eyewear implemented the Find Your Fame quiz, allowing their customers to more easily and accurately identify the frame that best suits their specific face shape.
The quiz presents customers with choices of their preferred frame size, style, and color.
Shoppers now have a personalized process to find the perfect frame for their face shape in just a few simple steps.
“The quiz has had a positive impact on our revenue by offering our customers a swift process to find the perfect frame for their face shape, resulting in an 18% conversion rate.”
Ula Bozek
Brand Manager
WMP Eyewear
Results
The brand saw a positive impact on revenue with an 8.4x ROI for their quiz.
The quiz provides personalized recommendations for shoppers, resulting in an 18% quizzes conversion rate.
“The setup was simple and we had the quiz up and running in no time.”
Ula Bozek
Brand Manager
WMP Eyewear
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