Okendo

How The Perfect Jean Personalizes the Shopping Experience with Okendo Quizzes

Product

Vertical

Apparel

Region

North America

31x

ROI

15%

quiz conversion rate

Key takeaways

  1. 01 The Perfect Jean improves customers’ lives by guiding customers to the perfect fit jeans for them.
  2. 02 The Perfect Match quiz helped reduce returns and exchange rates.

About

The Perfect Jean offers customers reasonably priced, comfortable jeans to wear all day with a large range of sizes, fits, colors, and fabrics.

Challenges

  • With a wide variety of fit options, the team at The Perfect Jean needed a way to direct customers toward the right product for their needs.
  • The team’s goal was to increase sales while also reducing return and exchange rates.

 

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“With Okendo Quizzes, we found a straightforward way to reduce returns and exchanges while increasing sales, leading to a 15% quiz conversion rate.”

Josh Marcy

VP of Ecommerce

The Perfect Jean

Solution: A Straightforward Quiz Setup Experience that Directs Customers to the Perfect Fit Jean for Them

  • Using Okendo Quizzes, The Perfect Jean team created the Perfect Match quiz to break down the variety of jean options they offer in a way that’s easy for the customer to digest and understand. The quiz focuses on questions about proper jean cut, color preferences, fabric, and if the customer wants a more traditional denim or stretchier feel.
  • By creating a personalized shopping experience, the quiz helps develop positive and long-lasting relationships with customers.
  • The Perfect Jean team saw return and exchange rates decrease because of implementing the quiz. By alleviating this pain point, the quiz creates a seamless experience for the consumer.

“The best way to create TPJ Superfans is to start by guiding customers to the best product for them. The whole goal of us as a business is to get people what they want and need — with the intention of improving their lives.”

Josh Marcy

VP of Ecommerce

The Perfect Jean

Results

  • Okendo Quizzes impacted The Perfect Jeans’ revenue, with a 31x ROI.
  • The Perfect Jean saw a 15% quiz conversion rate.

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