Why The Collagen Co. Switched to Okendo Referrals from Yotpo: Highly Customizable and Easy-to-Use Platform
About
The Collagen Co. is on a mission to help customers feel confident, radiant, and unstoppable through the transformative power of Collagen.
Challenges
- With rising customer acquisition costs, The Collagen Co. needed a way to tap into their engaged community of customers to help spread the positive word about their brand.
- The Collagen Co. tried to use Yotpo to solve its challenges, but the platform caused more problems than it helped solve.
Solution: An Easy-to-Use, Low-Cost Solution to Acquire Customers
- The Collagen Co. now seamlessly sends referral requests to their most loyal customers, turning them into brand advocates and Superfans.
- The team’s campaign to announce the launch of their referral program was a big success. The Collagen Co. offers $25 as a referral reward for the customer and for the friend or family member who was referred. This shows customers’ appreciation for their advocacy.
- The team can easily customize the design of their referral requests to match the look and feel of the brand for consistency across customer touchpoints.
Results
- The brand saw an immediate impact of 9.7% conversion rate.
- The Collagen Co. also witnessed a 20x ROI in the first 90 days of launching Referrals.
- A 20-minute setup that allowed the team to get up and running with launching the referral program fast.
Product
Referrals
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