About Flamingo Estate

Perched high above Los Angeles since the 1940s, Flamingo Estate has long been a haven for sun worship, folk myth, and wild alchemy. Today, it remains a radical celebration of pleasure from the garden. They source rare ingredients from over 125 farms, crafting nutrient-dense rituals rooted in soil, season, and traceable care.

The Challenge

• Word-of-mouth plays an important role, especially given the Flamingo Estate’s customers’ gifting-heavy purchase behavior. However, the team lacked:
  • Clear visibility into referral performance over time
  • Confidence that referral incentives were converting without friction
  • A reliable way to attribute referred revenue alongside other channels

  With limited bandwidth, Flamingo Estate needed a solution that could run reliably day-to-day while still enabling optimization and clear ROI measurement.

The Solution: Turning Word-of-Mouth into a Scalable, ROI-Driven Channel

Flamingo Estate partnered with Okendo Referrals to bring structure, attribution, and reliability to their referral program without increasing operational overhead for CX and Growth teams.

With Okendo, the team was able to:

• Capture referral data from both purchasers and gift recipients
• Track referral conversion and revenue in a centralized view
• Reduce operational friction tied to referral moderation and troubleshooting

Flamingo Estate

Referral Landing Page

View the implementation

The Results

• 9x ROI, turning organic advocacy into a high-performing acquisition channel
• 19% referral conversion rate

Key Takeaways

• One platform, full picture. With Reviews, Surveys, and Referrals all under Okendo, Flamingo Estate eliminated the operational complexity of stitching together multiple tools — and gained a unified view of their customer experience.
• Referrals already work — most brands just can’t prove it. Okendo fixes that.
• A 19% conversion rate isn’t luck. It’s what happens when the experience is seamless.
• Your best customers are your cheapest acquisition channel. You just need the infrastructure to activate them.
• 9x ROI didn’t come from a big campaign. It compounded quietly in the background.

“Referrals have largely run in the background for us, but Okendo’s reliability and personalized support is what makes all the difference. Because we can trust the program to work without constant oversight, we’re able to invest more strategically, optimize incentives, and clearly see the impact referrals have on revenue.”

Aaron Kaskowitz
Customer Experience and Retention Manager, Flamingo Estate