increase in AOV for members compared to non-members
Key takeaways
01Okendo provides Dixxon with strategic loyalty experts and an easy-to-use solution that Smile.io could not offer.
02Dixxon created a customized tiered loyalty program that resonates with and engages their dedicated audience.
03Dixxon saw 5,000 enrolled members within 24 hours of launching the Okendo Loyalty program.
About
Founder & CEO Danny Dreyer started selling flannels out of his trunk in 2013 with a goal to create comfortable, stylish, and durable flannel shirts that reflected his counter-culture upbringing. Today, Dixxon is a globally recognized brand with superior quality, intentional design, limited drops, and “badass” collaborations.
“After exceeding our expectations and generating more than 60,000 reviews with Okendo Reviews, we knew we wanted to use Okendo Loyalty.”
Gabby Noakes
Ecommerce Manager
Dixxon
Challenges
With a customer return rate of 60%, Dixxon sought out a strategy to reward their customers with unique discounts and opportunities. They also wanted to incentivize new customers to come back and make repeat purchases.
After an attempt to launch a loyalty program using Smile.io with no success, the Dixxon team needed a customizable program to meet their needs and customers’ needs.
Seeking a solution to ensure customers could earn points for backdated orders, which customers asked for, Smile.io offered only a manual, time-consuming way to set up their program with backdated orders. With 1 million orders a year, Dixxon needed to find a more streamlined process to backdate orders into their program.
“We never launched with Smile.io. They said I would need to upload backdated orders manually for the loyalty program. When you get roughly 1 million orders a year, that’s a lot of work for one person. With Okendo, it was all done for us.”
Gabby Noakes
Ecommerce Manager
Dixxon
Solution: A Customizable Loyalty Product with a Team of Loyalty Experts
After generating 60,000 reviews with Okendo Reviews over the last two years, Dixxon knew they wanted to implement Okendo Loyalty into their strategy.
In collaboration with Okendo’s strategic services team, Dixxon found an easy solution to backdate orders into their loyalty program. With this functionality, Dixxon lets customers know how many points they have waiting for them in the program as a promotional strategy.
They creatively named their tiered loyalty program the Dixxon Insider Loyalty Fam (DILF).
Okendo’s team of loyalty experts helped Dixxon create a customized and engaging loyalty program. Based on data, Okendo recommended adding a 4th tier to Dixxon’s VIP tiered loyalty program. The 4th tier is called “Hall of Fame” to keep with the exclusive vibe of the brand. If customers reach that tier, they get an exclusively designed flannel. This was Dixxon’s way to keep customers motivated to move up tiers.
Each tier has different rewards. When deciding on tier names and rewards, the team really thought about who their customers are and realistically considered what would make them feel special.
“Okendo Loyalty increases the level of engagement among our audience, so customers come back to make more purchases. Loyalty program members place up to 6 orders, while non-members place up to 2 orders.”
Gabby Noakes
Ecommerce Manager
Dixxon
Results
On average, loyalty members place up to 6 orders compared to non-members, who place up to 2 orders.
After successfully promoting the program before launch, Dixxon saw 5,000 enrolled members within 24 hours of launching the program.
