01Boosted review generation to build up customer trust.
02Flamingo Estate created on-brand review widgets with the help of Okendo.
03Expanded into Okendo Referrals to better capture customer information from organic word of mouth.
About
In the early 1940s, a pair of determined entrepreneurs arrived in California to build their vision of an earthly paradise high in the hills above Los Angeles. The flamingo-pink house became a hedonistic enclave, hidden by a lush orchard and dense garden. Now, in the spirit of its origins, Flamingo Estate offers nourishing botanicals and provisions from a diverse ecosystem of makers and growers.
Challenges
Flamingo Estate knew that building trust around their new product line was crucial — particularly since the apothecary and beauty industries are thick with the competition.
With its unique and varied product line sparking an influx of sales, the brand was growing so quickly that the internal digital infrastructure wasn’t able to keep up. The team couldn’t keep up, either.
Knowing the importance of reviews, the team needed a way to build a strong brand community that would build trust between past and current customers with shoppers. Flamingo Estate had thought about implementing reviews for a while but avoided them because they didn’t want to jeopardize the brand’s site design by adding an unbranded review widget.
Solution: A Customer Marketing Platform that Helps Build Loyalty and Trust
Pacific IQ, Flamingo Estate’s agency partner, implemented Okendo Reviews on their site to power trust, sales, and loyalty while maintaining a beautiful, branded aesthetic.
To ramp up their review generation, Flamingo Estate used Okendo’s sequences feature to send out perfectly timed and branded review request emails to previous buyers.
Flamingo Estate sets a 10-day waiting period after an order is fulfilled to ensure customers have enough time to receive and enjoy the product’s benefits before leaving a review.
To help prospective shoppers make more confident purchasing decisions, the team asks customers for specific product names and customer attributes in their reviews, such as where the Adriatic Muscatel Sage Candle was best used in their home.
The Flamingo Estate team features the testimonials and UGC from Okendo Reviews in the creative for their paid Meta campaigns to increase conversions throughout the customer journey.
“Our customer reviews are incredibly valuable to our entire marketing funnel—from top-of-the-funnel ads to converting returning visitors. Honestly, our customers write such amazing reviews that they feel like poetry!”
Margaret Foley
Growth
Flamingo Estate
Expanding into Referrals
After a few years of maximizing their Reviews, Flamingo Estate decided to further leverage the platform with Okendo Referrals.
Being a gifted product, the end-user of Flamingo Estate is not often the purchaser. While word-of-mouth was already a successful channel for Flamingo Estate, they needed a solution to capture data not only for the purchasers, but the end-user of the product as well.
The ability to house both reviews and referrals under one platform, as well as Okendo’s investment in other products such as Surveys & Quizzes, was key to Flamingo Estate’s decision to choose Okendo as their referral solution.
“Okendo's customer service is unmatched compared to other platforms. Having real people to provide clear, helpful guidance has made a significant impact on our brand’s success.”
