BFCM 2025 Readiness
The Ultimate Tech Stack Checklist for DTC Brands
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BFCM 2025 Readiness
The Ultimate Tech Stack Checklist for DTC Brands
Tuesday, August 26, 2025
12:00 PM EST / 9:00 AM PST
Speakers
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Adena Merabi
Director of Partner Relations
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Emma Fredwall
Senior Partnerships Manager
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Sarah Kang
Sr Technology Partner Manager
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Gina Ellison
Director of Partner Marketing & Events
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Dan Joo
Sr Solutions Engineer
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Zack Elias
COO
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Arvind Subramanian
Lead - Product & Partnerships
Overview
BFCM is the most critical time of year for DTC brands. Success depends on more than just strong offers; it takes a tech stack that’s built to scale, convert, and deliver a seamless experience at every touchpoint.
Join us as we break down the essential tools top brands rely on to drive performance during peak season.
From personalized experiences to real-time support, frictionless fulfillment, and more, this session is your blueprint for a smoother, smarter BFCM.
In this session, you’ll learn how to:
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Use zero-party data and social proof to power higher-converting campaigns.
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Deliver personalized, engaging experiences that boost AOV and conversions.
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Streamline support and scale customer service without sacrificing quality.
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Prepare your fulfillment strategy to ensure fast, reliable delivery under peak pressure.
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And much more!
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