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BFCM 2025 Readiness

The Ultimate Tech Stack Checklist for DTC Brands

Tuesday, August 26, 2025

12:00 PM EST / 9:00 AM PST

Speakers

  • Adena Merabi

    Director of Partner Relations

  • Emma Fredwall

    Senior Partnerships Manager

  • Sarah Kang

    Sr Technology Partner Manager

  • Gina Ellison

    Director of Partner Marketing & Events

  • Dan Joo

    Sr Solutions Engineer

  • Zack Elias

    COO

  • Arvind Subramanian

    Lead - Product & Partnerships

Overview

BFCM is the most critical time of year for DTC brands. Success depends on more than just strong offers; it takes a tech stack that’s built to scale, convert, and deliver a seamless experience at every touchpoint.

Join us as we break down the essential tools top brands rely on to drive performance during peak season. 

From personalized experiences to real-time support, frictionless fulfillment, and more, this session is your blueprint for a smoother, smarter BFCM.

In this session, you’ll learn how to:

  • Use zero-party data and social proof to power higher-converting campaigns.
  • Deliver personalized, engaging experiences that boost AOV and conversions.
  • Streamline support and scale customer service without sacrificing quality.
  • Prepare your fulfillment strategy to ensure fast, reliable delivery under peak pressure.
  • And much more!

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