The Okendo blog

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September 2026
The Future of Loyalty Doesn’t Have to Be Discount-Based
Customer Marketing
Loyalty
Matt Goodman | 8 min read
The Future of Loyalty Doesn’t Have to Be Discount-Based

Perks-only loyalty programs replace points programs with benefits like free shipping, free products, and exclusive drops, while protecting margin.

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The 4 Loyalty Program Types Every Shopify Brand Should Know
Customer Marketing
Loyalty
Matt Goodman | 8 min read
The 4 Loyalty Program Types Every Shopify Brand Should Know

Almost every successful loyalty program on Shopify is built around one of four core types: points, cashback, perks-only, and paid memberships....

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Paid Memberships Aren’t Just for Your Superfans
Customer Marketing
Loyalty
Superfans
Matt Goodman | 8 min read
Paid Memberships Aren’t Just for Your Superfans

Paid memberships work well as a tool for converting first and second time buyers into repeat customers, since the memberships fee...

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Reviews Are Becoming a Ranking Signal: Loyalty in the Age of AI Commerce
Customer Marketing
Reviews
Social Proof
Matt Goodman | 7 min read
Reviews Are Becoming a Ranking Signal: Loyalty in the Age of AI Commerce

Reviews and UGC your most loyal customers generate are becoming a genuine ranking signal. Keeping your body of customer content fresh,...

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Can You Actually Afford to Discount? A Margin-First Guide to Loyalty
Customer Acquisition
Customer Marketing
Loyalty
Matt Goodman | 7 min read
Can You Actually Afford to Discount? A Margin-First Guide to Loyalty

A loyalty give-back rate should be calculated backwards from contribution margin (not gross margin) and a chosen reinvestment rate, then translated...

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January 2026
JAXXON’s Journey to 100,000 Five-Star Reviews
Reviews
Social Proof
Milagros Gonzales y Gonzales | 6 min read
JAXXON’s Journey to 100,000 Five-Star Reviews

Learn how JAXXON turned reviews into a growth engine, scaling trust, UGC, conversions, and loyalty through a connected Okendo-powered review ecosystem....

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April 2025
How To Add Social Proof on Shopify
Customer Marketing
Reviews
Social Proof
Katie Vaught | 16 min read
How To Add Social Proof on Shopify

Positive reviews carry serious weight when it comes to purchase decisions, especially in ecommerce, where customers are removed from the brand...

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Simplify reward redemption with Store Credit
Customer Loyalty
Loyalty
Product
Katie Vaught | 3 min read
Simplify reward redemption with Store Credit

A great loyalty program promotes higher spending and builds deeper, lasting customer relationships. 85% of consumers say loyalty programs make them...

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Supercharge Customer Engagement with Okendo & Klaviyo
Ecommerce Marketing
Integration
Partners
Product
Guest Author | 6 min read
Supercharge Customer Engagement with Okendo & Klaviyo

When building an ecommerce tech stack, seamless data flow between platforms is key. A well-integrated tech stack ensures your valuable customer...

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