Okendo

Changelog

New features and updates to Okendo.

Recent highlights

Explore these standout releases that drive results.

Collect reviews directly from inboxes with In-Mail

Collect reviews directly from inboxes with In-Mail

In-Mail makes it easy for shoppers to submit reviews straight from their email. Designed for a frictionless experience, it removes redirects for a faster, smoother path to sharing feedback.

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Launch app-first loyalty experiences with Tapcart

Launch app-first loyalty experiences with Tapcart

Okendo Loyalty now integrates with Tapcart, making it easy for brands to bring rewards, tiers, and perks directly into their mobile app for a seamless on-the-go experience.

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Make your data go further with Reviews Webhooks

Make your data go further with Reviews Webhooks

Send real-time review insights to any tool in your tech stack, fueling personalized experiences and advanced workflows.

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Integrate Okendo with Iterable

Integrate Okendo with Iterable

Easily incorporate Okendo data into your Iterable journeys and templates, enabling personalized and timely communications that engage your customers. Enhance your messaging with rich customer data like reviews, loyalty status, and more.

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Changelog

October 2025
Quarterly Release

Q3 2025 Product Updates

From powerful integrations to smarter automation, discover new features that help you connect more meaningfully with your customers.

Explore the features
September 2025
Reviews

Collect reviews directly from inboxes with In-Mail

In-Mail makes it easy for shoppers to submit reviews straight from their email. Designed for a frictionless experience, it removes redirects for a faster, smoother path to sharing feedback.

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Integration
Loyalty

Launch app-first loyalty experiences with Tapcart

Okendo Loyalty now integrates with Tapcart, making it easy for brands to bring rewards, tiers, and perks directly into their mobile app for a seamless on-the-go experience.

Learn more
Enhancement
Quizzes

Automatically refresh cart values

A new setting under Recommendations Page automatically refreshes cart values when products are added. Enabled by default, it can be turned off for custom cart setups.

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August 2025
Enhancement
Loyalty

Control the member login flow

Redirect members after login to their account page, loyalty page, or back to where they left off for a seamless and personalized login experience.

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Loyalty

Send real-time loyalty data with Webhooks

Access and act on loyalty events instantly. Power custom workflows and integrations across your tools with real-time data.

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Enhancement
Loyalty

Display points earning potential in the cart

Let members see how many points they’ll earn in the cart, reinforcing program value and motivating them to complete their purchase.

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Integration
Loyalty

Store credit now available in Shopify POS

Extend store credit redemptions in-store with Shopify POS. Staff can convert points to credit and apply it at checkout for a seamless, consistent loyalty experience.

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New feature
Reviews

Increase accessibility on review images

Boost accessibility and SEO with auto-generated alt text for customer photos, making your store more inclusive and easier to discover.

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July 2025
Enhancement
Reviews

Turn AI Summaries into global social proof

Shoppers can translate AI Summaries into their preferred language for a localized experience that builds trust and boosts conversions.

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Surveys

Unlock deeper insights with survey data

Push responses to the tools you use every day to automate alerts, create support tickets, and generate actionable insights with Surveys Webhooks

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Quizzes

Activate quiz insights across your tech stack

Send quiz submission data to ESPs, CRMs, or analytics tools in real time to segment customers, trigger campaigns, and drive higher conversions with Webhooks for Quizzes.

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New feature
Loyalty

Celebrate member anniversaries

Boost retention by celebrating loyal members with anniversary rewards that show appreciation and spark re-engagement.

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Integration
Loyalty
Reviews

Pre-built Flows now available in Klaviyo

Ready-to-use templates are now live in Klaviyo’s Flow Library for Reviews and Loyalty—so you can launch high-performing automations faster and with less effort.

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Quarterly Release

Q2 2025 Product Updates

Uncover new loyalty capabilities like store credit, achievements, bonus points, and deeper integrations across your tech stack.

Explore the features
June 2025
New feature
Reviews

Make your data go further with Reviews Webhooks

Send real-time review insights to any tool in your tech stack, fueling personalized experiences and advanced workflows.

Learn more
Integration
Okendo Platform

Integrate Okendo with Iterable

Easily incorporate Okendo data into your Iterable journeys and templates, enabling personalized and timely communications that engage your customers. Enhance your messaging with rich customer data like reviews, loyalty status, and more.

Learn more
New feature
Loyalty

Show points preview at checkout

Boost engagement by showing your customers how many points they’ll earn on their order directly at checkout. This increased transparency encourages more spending while reminding customers of the value they’re getting through your loyalty program.

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Loyalty

Set custom points expiry periods

Take control of your loyalty strategy by customizing the points expiry period to fit your brand. Choose from 1 to 60 months (default is 12 months) to reduce points liabilities and create a more tailored experience for your customers.

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May 2025
Integration
Okendo Platform

Personalize every message with Braze

Sync Okendo data to Braze to create more relevant, impactful customer journeys. Build stronger relationships and drive more conversions with messages that resonate.

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Integration
Okendo Platform

Postscript integration now supports all Okendo products

Okendo now sends profile and event data from all products to Postscript, making it easier to build personalized flows, and targeted campaigns.

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Enhancement
Quizzes

Optional email collection in Quizzes

You can now disable the email step in Quizzes to reduce drop-off and deliver frictionless product recommendations that keep shoppers engaged.

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New feature
Loyalty

Points preview on product pages

Let loyalty members see how many points they’ll earn while they shop, with the points preview displayed directly on the product page.

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April 2025
Integration
Okendo Platform

Connect to Klaviyo with OAuth authentication

Connect Okendo to Klaviyo via secure OAuth authentication for faster setup, improved security, and easier account connection.

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New feature
Loyalty

Simplify reward redemption with Store Credit

Give members a cash-like way to redeem points at checkout. Store Credit makes rewards more flexible, motivating, and easy to use—driving higher spend and satisfaction.

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Loyalty

Seamless member imports

Easily migrate loyalty members with faster imports, built-in error previews, and the flexibility to import post-launch.

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New feature
Loyalty

Gamify your loyalty program with Achievements

Reward key member actions with animated badges to boost engagement and bring gamification to your loyalty program with Achievements.

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Quarterly Release

Q1 2025 Product Updates

Explore AI-powered summaries, syndication to TikTok Shop, and new ways to drive engagement across the platform.

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March 2025
Integration
New feature
Reviews

Turn social proof into sales with TikTok Shop

Expand your reach by syndicating reviews directly to TikTok Shop. Build trust, influence purchase decisions and convert more shoppers with social proof.

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Integration
Loyalty

Loyalty now supports Shopify Hydrogen

Okendo Loyalty now supports Shopify Hydrogen v2 (Remix), giving brands the flexibility to build fully custom, on-brand loyalty experiences on headless storefronts.

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New feature
Loyalty

Maximize engagement with Bonus Points

Give loyalty members more reasons to shop with exclusive, time-based Bonus Points offers. Create urgency, drive engagement, and boost repeat purchases.

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Integration
New feature
Quizzes

Turn shoppers into loyal subscribers

Drive predictable revenue with Subscription Recommendations in quiz results. Convert high-intent shoppers effortlessly, increasing retention and long-term growth.

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New feature
Loyalty
Reporting

Boost engagement with VIP Tier insights

Gain deeper insights into your VIP tiers, helping you track performance, monitor member progression, and refine strategies to boost engagement and loyalty program success.

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Highlight incentivized reviews

Automatically tag incentivized reviews so customers know when rewards were offered. Build trust through transparency, without any manual work for your team.

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February 2025
Loyalty

Protect your loyalty program with member-only coupons

Prevent coupon misuse by restricting loyalty rewards to the member who redeemed them, keeping your program fair and ensuring rewards stay exclusive to your loyal customers.

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Integration
Loyalty

Enroll new loyalty members in store with Shopify POS

Customers can join your loyalty program in-store at checkout with Shopify POS, helping you grow your program, increase engagement, and build stronger customer relationships.

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Enhancement
Reviews

Save time with auto-published AI Summaries

AI-generated review summaries can now auto-publish once created, saving you time on manual approvals. This optional setting makes it easier to streamline review management.

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Enhancement
Quizzes

Resize recommended product images

Easily resize product images, adjust aspect ratios, and customize display settings to match your PDP styling for a more cohesive and on-brand shopping experience.

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Okendo Platform

Drive sales with stackable discounts

Okendo-generated discounts can now be combined with any Shopify discounts across Reviews, Loyalty, Quizzes, and Referrals and Surveys. Give customers more ways to save while driving engagement and sales.

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Reviews

Deeper insights with enhanced review data exports

Review exports now include upvote and downvote counts, giving you greater visibility into customer sentiment and helping you make more informed, data-driven decisions.

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Enhancement
Reviews

Highlight customer media with featured reviews tags

Featured tags are now supported in the media grid and media carousel widgets, giving you more flexibility in how they display user generated content.

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Integration
Loyalty
Reviews

Collect more reviews with Customer Accounts

Brands with a launched Loyalty program can now enable product reviews in Shopify Customer Accounts, making it easier to collect feedback from past purchases.

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New feature
Reviews

AI Summaries for faster review insights

Increase conversions with AI-generated review summaries. Turn high-volume social proof into clear insights, helping shoppers buy with confidence.

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Loyalty

Improved loyalty member imports

Okendo Loyalty now lets you exclude members with a 0-point balance, 0 points spent, and no VIP tier from imports, helping you maintain clean data and focus on engaged customers.

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Enhancement
Reviews

Expanded review request email eligibility

Orders no longer need a first or last name to receive review request emails sent through Okendo, making it easier to collect more customer reviews.

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Enhancement
Loyalty

Grow your loyalty program post-checkout

The Loyalty checkout extension now supports the Thank You page, making it easy to capture new enrollments right after a purchase.

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Integration
New feature
Loyalty

Bring your loyalty program in-store

Deliver a connected loyalty experience across channels with our Shopify POS integration. Access member details at checkout, so loyalty members can earn and redeem points in-store.

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Integration
Loyalty

Update VIP tiers with Shopify Flow

Take control of tier progression and regression by using custom triggers to automatically update a loyalty member’s VIP tier through Shopify Flow.

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January 2025
Enhancement
Loyalty

Add FAQs to your Loyalty Page

Improve user experience and decrease support inquiries by adding frequently asked questions about your loyalty program to your loyalty page.

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Integration
Reviews

Display product reviews on TikTok Shop

Leverage your verified post-purchase reviews to build trust and boost social proof on TikTok Shop with our new Aftership integration.

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December 2024
Quarterly Release

Q4 2024 Product Updates

Learn about seamless loyalty extensions, featured reviews, subscription support with Recharge, and more.

Explore the features
Enhancement
Loyalty

Seamless loyalty sign-up at checkout

With our updated checkout UI extension, non-members can now join your loyalty program at checkout, earn points instantly, and redeem rewards immediately.

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Enhancement
Integration
Loyalty

Nudge loyalty members toward the next tier

Encourage loyalty members to make additional purchases and reach the next tier with personalized tier progression nudge communications via Klaviyo and Attentive.

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Integration
Referrals

Send referral emails with your preferred ESP

Send referral emails through your preferred ESP and use enhanced event data to create personalized campaigns and segments that engage customers and drive more sales.

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Integration
Loyalty

Shopify customer account extensions

Allow loyalty members to view points, rewards, and tier status directly from their Shopify customer account, offering a seamless, branded experience that keeps them engaged and connected.

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Enhancement
Quizzes

Customizable CTAs for quizzes

Boost conversions with customizable CTAs for quiz recommendations. Configure both primary and secondary actions to guide shoppers to PDPs or custom pages for more details before adding to cart.

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Enhancement
Quizzes

Improved device previews

Preview your quiz across screen sizes directly in the Okendo admin to ensure it’s optimized for any device before publishing.

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November 2024
Enhancement
Okendo Platform

Czech language support

Build stronger connections with Czech speaking customers and deliver a localized experience with Czech translations, available across all products.

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October 2024
New feature
Reviews

Highlight your top reviews

Build trust, boost credibility, and drive confident purchases by curating top customer feedback with Featured Reviews.

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Loyalty

Reward the right customers with loyalty blocklists

Easily manage your loyalty program by blocking specific members with Shopify customer tags, ensuring the right customers are rewarded, and preventing any misuse.

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Loyalty

Lifetime spend tier eligibility

With lifetime spend tier eligibility, your customers can unlock VIP status based on their total spending, fostering deeper engagement and building lasting loyalty.

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Integration
Okendo Platform

Recharge integration

Seamlessly sync discount codes between Okendo and Recharge, so customers can redeem rewards on subscriptions directly in the Recharge customer portal.

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September 2024
Quarterly Release

Q3 2024 Product Updates

Discover new ways to drive loyalty, personalize the customer journey, and grow globally with expanded capabilities.

Explore the features
Integration
Quizzes

Send personalized quiz recommendations with Attentive

Easily share personalized quiz recaps and product recommendations through Attentive, helping you turn quiz engagement into sales.

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Integration
Quizzes

Create segments in Attentive with Okendo quiz data

Data generated from Okendo Quizzes can now be used to create targeted audience segments in Attentive.

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New feature
Reviews

Review translations

Maximize the impact of your social proof and build trust in international markets with on-demand translations.

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August 2024
New feature
Loyalty

Loyalty custom earn rules

Drive engagement with unique ways for members to earn points–like watching videos, attending events, or taking quizzes.

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New feature
Loyalty
Reporting

Loyalty insights page

Access new metrics and deeper insights that help you make quick changes and maximize results.

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Loyalty

Preview landing page before launching

Easily refine the design and layout of your Loyalty landing page by previewing it in Shopify’s theme customizer, making sure everything is in place before launching your loyalty program.

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Enhancement
Loyalty

Customize your loyalty landing page

Have more flexibility and control over the custom landing page design by rearranging individual Loyalty modules as app blocks.

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Enhancement
Quizzes

Quizzes points logic for product tags

Save time using product tags that automatically update and personalize product recommendations.

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July 2024
Enhancement
Quizzes

Enhanced quiz preview experience

The preview window in the configure tab now dynamically updates based on the setting edited and a new dropdown allows easy navigation across quiz pages.

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Integration
Quizzes

Send personalized quiz recommendations with Klaviyo

Easily link customers to their personalized recommendations page via Klaviyo, turning quiz insights into a seamless shopping experience that drives sales.

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Enhancement
Surveys

Boost survey completion with progress tracking

Add a progress bar to your surveys to boost completion rates and reduce drop-offs by helping respondents track their progress, especially in longer surveys.

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Enhancement
Quizzes

Improved AI-powered quizzes with points logic

Quizzes created with AI now supports Points Logic. Generate more questions and automatically assign points to products with the option to adjust points post-creation for refined recommendations.

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Enhancement
Integration
Loyalty

Improved Loyalty metafields

It’s now easier to use Loyalty metafields in Shopify, simplifying actions such as segmentation and Shopify Flow creation.

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Loyalty

Offer discount combinations in Loyalty

Give loyalty members more flexibility by letting them combine discounts, making it easier to offer savings like shipping and order discounts in a single purchase.

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Enhancement
Referrals

Enhanced fraud check

We’ve implemented additional protocols to detect and automatically reject fraudulent referrals. You also have the option to manually reject referrals through the Referral Activity tab.

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June 2024
Enhancement
Loyalty

Free shipping perk for loyalty program members

You can now reward loyalty members on specific tiers with free shipping on their purchases, providing a valuable benefit to your most loyal customers.

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Enhancement
Quizzes

Customizable banner images for Quizzes

You can now upload banner images to style the Intro, Questions, and Recommendations pages of quizzes, with two layout modes and three image positions to match store design guidelines.

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Enhancement
Loyalty
Reporting

Loyalty dashboard improvements for performance insights

Review your loyalty program’s performance and ROI with new dashboards that provide summaries and detailed views of revenue impact, member behavior, points accumulation, and coupon usage.

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Enhancement
Quizzes

Enhanced image size mode for stacked layout questions

The new scale mode for the stacked layout automatically resizes images and answer options to fit the uploaded image ratio, making it easier to create and maintain consistent image questions.

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Quizzes
Reporting

Filter and view Quiz responses by conversions

You can now filter quiz responses by add-to-cart or purchase events in the Responses tab to validate attributed revenue, track conversion data, and gain insights into user behavior.

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Enhancement
Quizzes

Hide “Add All to Cart” button on quiz recommendations

The “Add All to Cart” button can be hidden in cases where it does not make sense to provide the option on the recommendations page.

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Enhancement
Quizzes

Archive quizzes

Quizzes can now be archived and hidden from the default view. Any quiz that is archived cannot be edited or published but historical analytics can be viewed.

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Integration
Loyalty
Okendo Platform
Referrals

Integrate Referrals with your loyalty program

Okendo Referrals is now integrated with Okendo Loyalty! Award referral senders with points (instead of coupons) to use on loyalty program rewards of their choosing.

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General availability (GA)
Loyalty

Okendo Loyalty is in general availability

Okendo Loyalty lets you design a uniquely customizable loyalty program to create a differentiated experience for your dedicated customer community. Explore Okendo Loyalty.

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May 2024
Integration
Reviews

Triple Whale Integration

Connect your Okendo Reviews data with Triple Whale analytics for deeper insights into how customer feedback influences marketing performance to help you make smarter, data-driven decisions.

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Enhancement
Quizzes

Add a progress bar to a quiz

You can now add a progress bar to quizzes, helping quiz takers track their progress, which can improve completion rates and reduce question drop-off.

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Enhancement
Quizzes

Automatic progression for quiz questions

Quizzes now automatically progress after selecting an answer for non-multi-select questions without text input or drop-down layouts, speeding up completion and reducing drop-off rates.

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Enhancement
Quizzes

Quiz pop-up modal

You can now launch a quiz in a pop-up modal by adding a button with a custom liquid snippet, eliminating the need to embed it directly on a page.

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Enhancement
Quizzes

Hide unavailable products in recommendations

You can now choose to hide unavailable products, such as out-of-stock items, from product recommendations, giving you more control over what is displayed to customers.

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Enhancement
Customer Profiles
Loyalty

Birthday rewards

Deepen brand loyalty by awarding Loyalty members a set amount of points on their birthday, each year.

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Enhancement
Loyalty

Reward customers with free products

Loyalty members can now use their points to redeem a free product, pre-selected by you.

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Enhancement
Quizzes

Add product descriptions on the recommendation page

You can now add descriptions to recommended products providing additional information that helps customers make informed decisions helping to improve conversions and build trust.

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Enhancement
Loyalty

Disable Okendo Loyalty transactional communications

You can now disable Okendo Loyalty transactional communications and send them through a marketing automation platform like Klaviyo or Attentive, giving you more control over design and branding.

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April 2024
Integration
Surveys

Enhanced post-checkout surveys with Shopify extensions

Shopify Plus merchants can now prompt customers for insights using post-checkout surveys. These surveys can be integrated into Thank You pages using Checkout Extensibility and the Okendo Surveys app block.

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New feature
Quizzes

Create a quiz with generative AI

You can now use generative AI to quickly create quizzes after selecting products and naming your quiz. A new quiz will be generated with questions and recommendation pages using conditional logic.

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Enhancement
Loyalty

Redeem and use rewards at checkout

Increase coupon usage rates and provide additional opportunities for members to engage with your loyalty program by allowing them to access coupons via Okendo Loyalty’s checkout UI extension.

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Loyalty

Post-review loyalty modules

Increase enrolment and participation rates by engaging customers with your Loyalty program, after they leave a review. Embed up to four Loyalty modules within your post-review flow, to help you boost program awareness, enrollments, and coupon usage.

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Quizzes

Create dynamic product recommendations with points logic

Points logic allows merchants to assign weights to products based on quiz answers, dynamically recommending the highest-scoring items to quiz takers as an alternative to conditional logic.

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February 2024
Referrals

Prompt post-checkout referrals

Build brand awareness and boost engagement in your referral program by embedding a post-checkout Referrals module, allowing customers to instantly share your brand after their purchase.

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Enhancement
Quizzes

Display product variants as buttons

You can now display recommended product variants as option buttons instead of a drop-down menu on the recommendations page to enhance visibility.

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Enhancement
Integration
Referrals

Automated referral spam protection

Automatically block spam referrals using integrated reCAPTCHA to prevent fake email submissions and maintain program integrity for your brand.

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Enhancement
Quizzes

Enhanced customization for recommendations page layout

You can now further customize your recommendations page layout with Stacked and Side By Side options, allowing product details to appear next to images and creating space for additional elements.

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Quizzes

Simplify email capture with auto pre-fill

Automatically pre-fill previously submitted emails for users retaking quizzes, simplifying the email capture process to create a better user experience.

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