New VIP Tier Reporting: Performance and insights in one place

VIP Tiers are one of the best tools brands can use to increase customer engagement and drive repeat purchases. In fact, 8 out of 10 Enterprise brands using Okendo Loyalty have launched programs with deeply customized tiers designed to excite their customer communities. But to keep it fresh, brands need to monitor reports and continuously test new concepts that keep their most loyal customers engaged. 

Working closely with our customers, we discovered the key metrics and insights that can help inform optimizations for long-term success. That’s why we’ve released VIP Tier Reporting: a comprehensive dashboard that provides a performance health check across total members, total member value, tier progression, and more. 

Okendo Loyalty’s new VIP Tier Reporting helps you: 

• Measure impact: Track VIP Tier performance by total members, member revenue, average order value, and more.
• Monitor Progression: Gain insights into tier progression such as initial total members, retention, and tier changes.
• Optimize performance: Understand which earning rules and rewards keep members engaged to guide program strategies.

3 Ways to Leverage VIP Tier Reporting

Boost Revenue

Challenge: A new loyalty program launches with 3 VIP Tiers — Silver, Gold and Platinum. One month post-launch, the top performing Platinum tier shows a dip in average order value.  

Solution: Analyze Total Member Revenue and Average Orders per Member trends to identify gaps and adjust tier rewards that reengage members and drive higher spending.

Track Tier Progression

Challenge: The total number of Gold tier members has decreased over the past several months. However, it looks like the total number of Silver tier members is increasing week over week. 

Solution: The Tier Movement chart can help identify the issue — such as an overly high spending threshold that’s stagnating progression — and adjust settings to retain customers and get them to the next level.

Optimize Redemption Rules

Challenge: There’s a sudden dropoff in Average Member Order Value and Total Member Revenue. Reporting shows that Platinum tier reward redemptions have plateaued after months of strong engagement. 

Solution: Dig into Redemptions by Rule performance to understand which rewards are driving purchases and which ones aren’t to make adjustments. It’s also possible to  leverage customer profile data to send personalized emails or a survey to Platinum tier members to ask for feedback on which redemptions rules will get them excited. Make those quick optimizations to incentivize repeat purchases and generate higher order values.

Impactful VIP Tier strategies are supported by insightful reporting

Okendo’s new VIP Tier reporting helps brands discover how to optimize tiers for stronger engagement and more repeat purchases. Especially for the vast majority of Enterprise brands that launch loyalty programs with VIP Tiers. This new dashboard provides key metrics and actionable insights to keep VIP tiers fresh, engaging, and exciting for your unique customer community.     

Ready to turn shoppers into Superfans? Book a demo today.