01The quiz generates revenue for Snell Golf without the huge expense.
02New customers can now find the perfect golf ball for them.
About
Snell Golf provides premium, high-level golf balls at an affordable price.
Challenges
While golfers can get on-course golf ball fittings with all the technical details, that’s not always a realistic option.
The team knew that a product recommendation quiz would be the next best tool for golfers to find the right golf ball for them.
Snell Golf knew they needed an easy-to-use turnkey quiz solution in order to start generating revenue from new products quickly.
“This year we launched new products, so it’s been great to see a quiz product generate revenue without a huge expense, with a 91x ROI. Okendo Quizzes is a small expense for a big gain. That’s where the win is.”
Jason Almeida
Director of Sales & Marketing
Snell Golf
Solution: Easy-to-Use Quiz Platform that Directs New Customers to the Right Product
Using Okendo Quizzes, the Snell Golf team created the “Golf Ball Fitting Tool” to help guide golfers to the right golf ball for their unique needs.
The quiz asks customers personalized questions such as their gender, on-course goals, and the average distance they hit a 7-iron.
While the team looked to educate shoppers onsite by showing different types of golf balls for different categories of golfers, the quiz helped narrow golf ball choice down even further.
Results
Okendo Quizzes drove higher revenue for Snell Golf, with a 91x ROI on the program.
Snell Golf saw a 12% quiz conversion rate.
“Where I think the quiz is the most advantageous is for new customers. They land on our store for the first time and see that they can take a quiz to easily find which ball is for them, which shows we provide a positive experience. That narrowing of the funnel has been incredibly beneficial.”
Jason Almeida
Director of Sales & Marketing
Snell Golf
Related Customer Stories
The Perfect Jean
Learn how The Perfect Jean decreased returns and exchanges with Okendo Quizzes.
K9 Ballistics
Learn how K9 Ballistics streamlined its customer marketing strategy by making the switch to Okendo.
Dimple Color
Discover how Dimple Color doubled its overall site conversion rate with Okendo Quizzes.
WMP Eyewear
Learn how WMP Eyewear achieved an 18% quiz conversion rate with Okendo Quizzes.
Beauty of Joseon
Unlock the secrets behind Beauty of Joseon’s 284x ROI with Okendo Quizzes.
Dreamland Baby
How Dreamland Baby builds a community of new parent Superfans with Okendo.
Luna Bronze
Learn why Luna Bronze attributes 10% of all online revenue to Okendo Quizzes and drives high ROI with Loyalty.
Pillow Cube
Learn how Pillow Cube achieved a 27x ROI with a consolidated tech stack for reviews, referrals, and quizzes.
ICEMULE Coolers
Learn how ICEMULE Coolers increased total revenue by 5% with Okendo Quizzes.
