About

Snell Golf provides premium, high-level golf balls at an affordable price.

Challenges

• While golfers can get on-course golf ball fittings with all the technical details, that’s not always a realistic option.
• The team knew that a product recommendation quiz would be the next best tool for golfers to find the right golf ball for them.
• Snell Golf knew they needed an easy-to-use turnkey quiz solution in order to start generating revenue from new products quickly.

Solution: Easy-to-Use Quiz Platform that Directs New Customers to the Right Product

• Using Okendo Quizzes, the Snell Golf team created the “Golf Ball Fitting Tool” to help guide golfers to the right golf ball for their unique needs.
• The quiz asks customers personalized questions such as their gender, on-course goals, and the average distance they hit a 7-iron.
• While the team looked to educate shoppers onsite by showing different types of golf balls for different categories of golfers, the quiz helped narrow golf ball choice down even further.

Results

• Okendo Quizzes drove higher revenue for Snell Golf, with a 91x ROI on the program.
• Snell Golf saw a 12% quiz conversion rate.

“Where I think the quiz is the most advantageous is for new customers. They land on our store for the first time and see that they can take a quiz to easily find which ball is for them, which shows we provide a positive experience. That narrowing of the funnel has been incredibly beneficial.”

Jason Almeida
Director of Sales & Marketing, Snell Golf