01Dimple Color’s overall site conversion rate has doubled since implementing Quizzes.
02By consolidating Okendo Quizzes and Reviews, Dimple Color can build stronger customer relationships.
About
Coming to the contact lenses space with a fresh look, Dimple Color’s lenses are premium and natural looking, making for an eye-catching new addition to any customer’s beauty routine.
Challenges
Although Dimple Color had implemented a quiz into their strategy with Octane AI, they knew they needed a more streamlined tech stack.
As the brand’s product catalog grows, the quiz helps customers understand the differences between each lens Dimple Color offers, and what lenses will work best for them.
“The best thing about the Color Lens Quiz is that we give our customers personalized product recommendations based on their skin tone, eye color and other wearing preferences. This gives them the confidence to buy the designs most suited to them without being able to try them on in person.”
Shaun Polovin
Founder / CEO
Dimple Color
Solution: A Consolidated Tech Stack with Easy Quiz Setup
When using Okendo Reviews, Dimple Color saw an opportunity to also use Okendo for Quizzes to consolidate in one platform, saving the brand time, resources, and money.
Combining their customer marketing tech stack in one platform also makes it easier for the team to build stronger customer relationships.
Setting up their quiz across their two storefronts was a much smoother process than it had been with Octane AI.
Dimple Color has plans to implement a loyalty program in the future, so they also chose Okendo Quizzes knowing they can consolidate with Loyalty.
“With Okendo, we had the whole quiz set up and running within two weeks. Our overall site conversion has more than doubled since launch. We’re so glad we made the switch from Octane AI!”
Shaun Polovin
Founder / CEO
Dimple Color
Results
Dimple Color saw a 53x ROI with Okendo Quizzes.
Average order value (AOV) increased by 25% for customers who take the quiz compared to customers who do not take the quiz.
Shoppers who complete the quiz have a greater chance of purchasing, with a 12% quiz conversion rate.
Overall site conversion rate has more than doubled since launching Okendo Quizzes.
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