How to Migrate from Yotpo to Okendo: A Complete Guide for Shopify Brands

If you are considering switching from Yotpo to Okendo, you are likely thinking about more than just features. You are thinking about risk, effort, and whether the move will be worth it.

Reviews and loyalty programs are deeply embedded in your storefront, your marketing, and your customer experience. The idea of migrating years of customer data can feel overwhelming. The good news is that migrating from Yotpo to Okendo is a well-supported and proven process. In fact, more than 1,000 brands have successfully migrated from Yotpo to Okendo, including brands running complex Shopify loyalty programs and high-volume review setups.

This guide explains exactly what to expect when migrating from Yotpo to Okendo, what data can be moved, how long the process typically takes, and how Okendo supports brands every step of the way.

Many growing Shopify brands make this switch when they want more control, flexibility, or confidence in how their customer data is used as they scale.

One brand that made the switch is Terra Kaffe, a premium coffee system brand that migrated from Yotpo to Okendo after years on the platform.

“We partnered with Yotpo for years and ultimately felt that the feature set, customization, and brand support all fell well short of what we paid for. Frankly, the value was not there — for us or for our customers.”

— Cate Marques, Head of CX, Terra Kaffe

Who this guide is for

This guide is designed for Shopify brands that:

• Currently use Yotpo Reviews and or Yotpo Loyalty
• Are exploring alternatives to Yotpo for reviews or loyalty
• Want to switch platforms without losing critical review or loyalty data
• Are evaluating Okendo as a long-term customer marketing platform

If you are comparing Okendo vs Yotpo and want to understand how realistic a migration really is, this guide is for you.

What review data can migrate from Yotpo to Okendo

One of the first questions brands ask is whether their existing data can move with them. Migration scope is reviewed early in the process so brands know what to expect before moving forward.

Okendo supports migrating all core review data from a standard Yotpo export. This typically includes:

• Product reviews and ratings
• Store reviews and ratings
• Attribute and question data
• Photo and video UGC

During onboarding, Okendo works with each brand to confirm migration scope based on their current Yotpo setup, ensuring important historical review content is preserved as part of the move. Duplicate reviews are not migrated to help keep review data accurate and reliable.

What loyalty data can be migrated from Yotpo to Okendo

Brands using Yotpo for loyalty often want to understand whether their existing program can carry over without disruption.

Okendo supports migrating key loyalty data from Yotpo so brands can continue building on their existing program. This typically includes:

• Customer Information (name, email, points balance, points expiration, birthday etc.)
• Tier Information (tier status, tier name, tier expiration etc.)

During onboarding, Okendo works with each brand to confirm loyalty migration scope based on their Yotpo setup. This helps ensure continuity for customers while keeping loyalty data clean and reliable.

When brands migrate both Reviews and Loyalty from Yotpo, these are typically handled as coordinated projects with separate timelines, supported by Okendo’s onboarding team.

How the migration process works

Migrating from Yotpo to Okendo is a guided process designed to minimize disruption while setting brands up for long-term success.

At a high level, the migration includes:

• Okendo leading the data migration and platform setup
• Merchants reviewing branding, configurations, and strategic decisions
• Support from onboarding, solutions engineering, customer success, design, and support teams as needed

Rather than simply moving data from one system to another, the process focuses on making sure your reviews and loyalty programs are properly configured, branded, and aligned with how your team plans to use them going forward. Brands that consolidate reviews, loyalty, and referrals into a single platform during migration often see stronger results because customer data is unified from the start. Book a demo to talk through how the migration process would apply to your specific setup.

Typical migration timelines and what affects them

Migration timelines vary based on factors like data volume, feature usage, and how much strategic setup a brand wants during onboarding.

Many brands choose a more considered timeline to ensure reviews and loyalty programs are configured correctly and aligned with their goals. These timeframes reflect a recommended approach that prioritizes data validation, configuration, and strategic setup, not a hard requirement. As a general guide:

• Reviews migrations can take 1 to 4 weeks
• Loyalty migrations can take 4 to 8 weeks
• If your brand needs to be live sooner, Okendo can work with you to accelerate the timeline where possible based on requirements and complexity.

When brands migrate both Reviews and Loyalty, these are typically managed as two parallel projects with separate timelines, coordinated by Okendo’s onboarding team to keep the process efficient and well supported.

Onboarding support and guidance

One of the biggest differences brands notice when switching from Yotpo to Okendo is the level of support during onboarding.

Okendo provides different onboarding experiences depending on your plan and business needs:

• Essentials and Growth plans enjoy a guided setup with ‘Getting Started’ and ‘Best Practices’ training materials, including documentation, on-demand videos, email support and weekly office hours.
• Power and Advanced plans include dedicated onboarding support with live, on-going guidance from a dedicated Onboarding Manager
• Enterprise plans are guided by a multi-disciplinary team comprised principally of a dedicated project manager, a loyalty strategist and a customer success manager. The brand is also supported with on-demand access to design services, solutions engineering and technical support.

Brands often highlight onboarding and support as a key difference after switching.

“Onboarding was smooth. Our onboarding manager shared clear steps, to-do lists, and helpful docs and videos to keep us on track. We easily imported reviews from our previous provider and had immediate insights once live.”

— Katy Eriks, Suitshop

This structure helps brands feel confident throughout the migration and ensures the platform is set up to support growth from day one. This level of guidance is especially helpful for brands migrating complex review and loyalty setups at scale.

Common questions about migrating from Yotpo to Okendo

Will we lose existing reviews or UGC when migrating from Yotpo?

Okendo can migrate all core review data from a standard Yotpo export, including reviews, ratings, attributes, and photo or video UGC.

Will migrating from Yotpo to Okendo affect SEO or review visibility?

With proper planning and implementation, brands can migrate reviews while maintaining review visibility and ensuring zero interruption to the onsite customer experience. Okendo is a Google partner for Shopping and Seller Ratings, which helps preserve and improve search visibility after migration.

Do we need developer resources to migrate from Yotpo?

No. Okendo’s onboarding team handles the technical implementation during migration. Brands also have on-demand access to solutions engineering if deeper technical support is needed.

Can we match styling of our current reviews displays?

Yes. Okendo offers extensive styling controls, including support for Shopify Liquid and custom CSS, so your review displays can match your existing storefront design.

How does Okendo compare to other Yotpo alternatives?

Unlike standalone review or loyalty tools, Okendo is a connected customer marketing platform that brings reviews, loyalty, referrals, quizzes, and surveys together. This means your review data, loyalty program, and referral program all feed into unified customer profiles — giving your team richer data for personalization and retention.

Is migrating from Yotpo to Okendo worth it?

Brands typically explore migrating from Yotpo to Okendo when they want to:

• Improve review generation rates and UGC quality
• Offer more flexible loyalty rewards including store credit and VIP tiers
• Unify customer data and marketing tools in one platform
• Reduce costs by consolidating multiple point solutions

For some brands, confidence in the team behind the platform is just as important as the technology itself.

“When we switched to Okendo, every single person we worked with was amazing. We’ve loved Okendo so far.”

— Cate Marques, Terra Kaffe, Switched from Yotpo

Next steps

If you are thinking about switching from Yotpo to Okendo, understanding the migration process can make the decision feel far more manageable.

Exploring your options early helps you plan timelines, set expectations, and choose a platform that supports your long-term goals.

Exploring your options early helps you plan timelines, set expectations, and choose a platform that supports your long-term goals. Brands currently stuck in a contract with Yotpo can also explore Okendo’s buyout program for a smoother transition.

• See a full feature-by-feature breakdown: Okendo vs Yotpo
• Hear from brands who have made the switch: Customer stories
• Book a demo to talk through timelines, data migration, and what switching from Yotpo to Okendo would look like for your brand