Beauty Tutorials

Top Trends for DTC Beauty Brands in 2022

1 Hour

Tuesday, January 25, 2022


  • Rachel Tyers

    VP of Strategic Partnerships

    Okendo Logo
  • Chris Lavoie

    Technology Partner Manager

  • Greg Bauman

    Director of Ecosystem Partnerships

  • Michelle Krier

    Director of Account Management

  • Nadav Berger

    VP of Marketing

  • Step Carcamo

    Customer Success Strategist (Team Lead)

  • Shweta Nalawade

    Associate Director, Programmatic


2022 is here, which means consumers with a “new year, new me” attitude are looking to reinvent or optimize their beauty routines. The DTC beauty vertical has taken off in the past few years, but increased competition requires brands to find new ways to stand out and capture interested customers.

Tune in to hear Okendo, Justuno, Attentive, Gorgias, Tinuiti, Rise.ai, and Refersion review the best techniques and customer touchpoints that will help you differentiate your brand in the new year!