How Tushy Turns Curious Shoppers into a Cult Following

Overview

Tushy doesn’t just sell a product, they change a habit millions of people didn’t know they wanted to change. The brand is rooted in loyalty, community and habit, not transactions. Instead of buying loyalty by giving discounts, Tushy builds their community around what happens a habit that sticks, and a customer who can’t stop telling their friends.

The result is a community of believers who keep coming back and bring others with them.

Join Ren Fuller-Wasserman, VP of Customer Experience at Tushy, for a candid look at how their community-first philosophy is shaping a loyalty program built to turn first-time buyers into lifelong, word-of-mouth Superfans.

What you’ll learn

• How to design loyalty around trust and trial, not just points and discounts
• Turning customer feedback into product and program improvements
• Why community is the real engine behind retention
• How a distinct brand voice builds loyalty that can’t be bought
• Live Q&A