Create a Revenue Stream for Your Agency with Okendo
Lindsay Kolinsky | May 16, 2023
Oct 11, 2021
Senior Marketing Lead
Reviews give consumers the confidence they need to make a purchase. In fact, 95% of customers read a review before they decide to purchase – and the more reviews you have, the better.
More reviews mean more opportunities to engage and convert new customers. People who interact with reviews are 4-5x more likely to convert than those who don’t, making them one of the main driving forces behind improving your online store’s bottom line.
You can even extend the persuasive power of reviews to your broader marketing channels to:
But how do you collect more reviews for your online store? Sending a review request email to customers post-purchase is the first step. But then it’s all about finetuning your approach to ensure that you’re engaging with customers and encouraging them to share their experiences effectively.
Read on to find out how you can increase the amount of customer reviews you collect using these six simple strategies.
75% of customers are happy to answer survey questions, but they don’t want to have to jump through hoops. The easier you make it for them, the more likely they are to do it. This goes beyond just asking for a review and instead guiding customers through the process.
Sharing existing reviews on your social channel creates a FOMO effect. Seeing experiences from similar customers will inspire them to share their own positive experience.
You can also invite your followers to share their reviews on social media. One survey found that 60% of consumers share user-generated content (UGC) to have it liked or featured by a brand.
After a customer finishes submitting a review, follow up with a referral link that they can share with their peers in exchange for a discount off their next purchase. This will increase your reach and encourage new purchases which leads to more reviews.
If your online store is new and thin on reviews, you can ramp up your review collection process by offering free product samples. Send free product samples to consumers who fit your customer profile and ask them to try it out in exchange for leaving an honest review.
Doing this helps spread the word about your new brand or product while encouraging product reviews at the same time.
68% of consumers believe that digital coupons generate loyalty to a brand. Invite shoppers to leave a review in exchange for a coupon, discount, or points. Not only does this instill brand loyalty, but it also means customers will come back and buy from you again.
91% of consumers are more likely to shop with a brand who provides relevant offers and recommendations. In fact, 83% of consumers are willing to share their personal data with brands in order to receive it.
Someone that feels valued and recognized by your brand in this way is more likely to leave a positive review. And, since personalized product recommendations and offers lead to additional purchases, this leaves more opportunities to collect reviews.
Customer reviews are critical to the success of an online store. The more reviews you have, the more opportunities there are to convert new customers and increase loyalty in existing customers. A library of product reviews can dramatically improve your bottom line by increasing average order value, revenue per recipient, and placed order rate.
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