01Terra Kaffe leveraged Okendo’s referral program to drive an astronomical ROI, proving that high-consideration products thrive on word-of-mouth marketing.
02Okendo’s seamless integration with existing systems like Klaviyo and Kustomer allowed Terra Kaffe to automate workflows and drive long-term customer retention.
About
Terra Kaffe is revolutionizing at-home coffee culture by bringing the elegance and mindfulness of European espresso to American countertops. Founded in 2018, the brand emerged from a simple but significant gap in the market: high-quality, convenient espresso machines without the sky-high prices of traditional super-automatics.
With a background spanning finance, electric vehicles, and a deep appreciation for coffee’s role in everyday rituals, Terra Kaffe’s founder sought to create a machine that blended sophisticated design with unparalleled ease of use.
The result was the TK-01, which laid the foundation for the brand’s current flagship model, the TK-02—a machine designed to seamlessly fit into modern lifestyles, whether users are upgrading from pod machines or seeking a premium espresso experience without the hassle.
Challenges
Terra Kaffe’s priority for 2025 is expanding offerings for repeat customers, focusing on increasing Lifetime Value (LTV) by providing coffee, accessories, and care products tailored to their needs.
Their previous platform, Yotpo, lacked flexibility and customer support, making it difficult to maximize word-of-mouth potential.
With a high-consideration, high-AOV product, referrals were a crucial acquisition driver, yet their existing system wasn’t optimized for success.
They sought a partner, not just a provider—a team that would actively support their goals and provide insights to continuously improve their marketing programs.
Solution
Terra Kaffe transitioned from Yotpo to Okendo to improve user experience, increase engagement, and receive the hands-on support they needed to refine their approach for referrals and reviews.
Okendo enabled Terra Kaffe to structure its $100 referral incentive for new customers and $50 for referrers, ensuring that high-value word-of-mouth marketing was maximized.
Integrated with Klaviyo and Kustomer, Terra Kaffe now triggers referral reminders 10 days after product delivery—perfect timing for customers who have already experienced the quality of the TK-02.
With Okendo’s guidance, Terra Kaffe revised its approach to review collection, seeing an immediate improvement in the volume and quality of customer feedback.
“Okendo has been a game-changer for us. Their support team understands our brand, helps us adapt our strategy, and delivers results. We immediately saw an increase in engagement after making the switch.”
Lou Faitak
Partnerships, Community, and Social
Terra Kaffe
Results
215x ROI from referrals.
8.6% referral conversion rate.
Immediate improvement in review collection and engagement.
“With a product like ours, referrals are everything. Okendo made it easy for us to launch a program that delivers real impact, with an insane 215X ROI. We couldn’t ask for a better partner.”
George Lubitz
Brand Marketing Director
Terra Kaffe
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