About

Terra Kaffe is redefining at-home coffee by bringing European-style espresso machines to modern American kitchens. Founded in 2018, the brand offers premium, high-consideration espresso machines designed for customers upgrading from pod systems or comparing against legacy players.

For a young disruptor brand competing in a high-price category, trust and confidence are critical, making word of mouth Terra Kaffe’s most powerful growth engine.

Challenges

Terra Kaffe’s hero products are both high-deliberation and high price point. Customers are making a sizable investment in leveling up their coffee game, often comparing Terra Kaffe to long-established brands.

While Terra Kaffe’s marketing assets and brand messaging were strong, the team knew that no channel builds confidence quite like a recommendation from a trusted friend or family member.

Their previous referral provider, Yotpo, limited their ability to fully capitalize on this opportunity. The team faced:

• Limited flexibility to tailor referral incentives to a premium purchase
• Poor visibility into referral-driven revenue and ROI
• Operational friction and minimal strategic guidance

To scale growth and attribute the true impact of word of mouth, Terra Kaffe needed a more powerful referral solution.

Solution: Turning word of mouth into measurable growth

Terra Kaffe partnered with Okendo Referrals to transform referrals into a scalable, insight-driven acquisition channel.

With Okendo Referrals, the team was able to:

• Structure high-value referral incentives aligned with their AOV
• Trigger referral prompts after customers had meaningful product experience
• Automate referral reminders via Klaviyo and Kustomer
• Capture and quantify revenue driven by existing customers

Okendo enabled Terra Kaffe’s community to easily and automatically share genuine brand love — while giving the team clear attribution and confidence in their referral strategy.

Results

• 215x ROI driven by referrals
• 8.6% referral conversion rate
• Increased confidence and conversion among first-time buyers
• Clear attribution of incremental revenue to customer advocacy