of loyalty members place two or more orders compared to only 20% of nonmembers.
Key takeaways
01Taste Salud created a customized loyalty program with tier names that reflect their brand and engage their customers.
02The Okendo Loyalty program has inspired Taste Salud to further invest in customer experiences.
About
With a love for authentic taste from an identity shaped by Mexican culture, Josh Leyva co-founded Taste Salud as a healthy alternative to high-sugar products on the market.
Challenges
After offering customers discounts including subscriptions with 15% off, bundling options, and a first-time customer discount, Taste Salud sought out a solution to take rewards to the next level.
Continuously improving the customer experience, building community, and creating Superfans is important to the team at Taste Salud, so they knew a rewards-focused loyalty program was the next step in their strategy to put customers first.
Solution: A Loyalty Program with Flexibility and Consolidation
Taste Salud wanted to ensure their loyalty program was on brand, with a fun, relatable program. In partnership with Sharma Brands, they chose Okendo Loyalty to power their loyalty program.
Instead of the basic bronze, silver, and gold VIP tiers, Taste Salud created tiers that spoke to their customers. Because Taste Salud is a fun brand — the team throws parties for new flavor releases — they created VIP tier names, “Pre-Game”, “Happy Hour”, and “Fiesta”, based on that party theme.
“Our loyalty customers ask us, what’s next? The loyalty program has pushed us to explore different ideas and see what else we can do to provide an engaging, positive customer experience. We’re looking to add Okendo Quizzes and Referrals because of the great customer response to Okendo Loyalty.”
Mark Galvez
Customer Experience Manager
Taste Salud
Results
When it comes to repeat purchases, 50% of loyalty members place at least 2 or more orders, while only 20% of non-loyalty members place 2 or more orders.
“My advice for brands is to be unique – be fun and engaging. A loyalty program should be beyond just offering points and discounts. With our loyalty program, customers are still in the Taste Salud store. Everything customers see around them on the site is the Taste Salud theme. Thank you to Okendo for being super customizable to make that possible.”
Mark Galvez
Customer Experience Manager
Taste Salud
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