How Outland Denim Creates Consistent Customer Experiences and Drives Sales

Outland Denim began as a place to train and employ women who had experienced sex trafficking. This background laid the foundations for the Australian-based brand to build a loyal customer base of sustainable shoppers who want to empower humanity as they spend their money.

• Outland Denim wanted to find new touchpoints that would allow them to better understand and improve the customer experience.
• The brand needed to increase the amount of social proof shown to customers throughout different stages of the buying cycle.
• They knew that insights in reviews would help them accomplish their goal of empowering potential customers to feel comfortable shopping with a new brand.

• Outland Denim chose Okendo after being disappointed by a prior review provider for their lack of support and key integrations.
• Knowing the importance of providing a consistent experience for new customer recognition, Outland Denim uses the Okendo-Klaviyo integration to streamline their designs and branding across all communications, including the review request emails they were sending out.
• With the Okendo-Klaviyo integration, Outland Denim incorporated the latest 5-star review snippets into their abandoned cart email sequence, helping convert unsure shoppers into confident, paying customers.

By seamlessly integrating review snippets into abandoned cart emails, Outland Denim saw a 153% relative increase in placed order rate.