About

Kut from the Kloth is a women’s fashion brand known for its premium denim and effortlessly stylish apparel, designed to deliver the perfect fit for every body type. With a focus on comfort, confidence, and everyday wearability, the brand has built a loyal following by helping women look and feel their best.

Challenges

• Kut from the Kloth needed a simple, scalable way to collect actionable feedback throughout the customer journey.
• Without the right tools, they struggled to understand shopper preferences and intent, which made personalizing the experience difficult.
• They needed a platform that would fit seamlessly into their existing tech stack and enable them to quickly turn customer insights into targeted actions.

Solution

• In partnership with Brand.co, Kut from the Kloth implemented Okendo Surveys to collect real-time feedback throughout the customer journey.
• They strategically placed surveys on-site and post-purchase, gathering valuable insights on shopper behavior and preferences without disrupting the experience.
• A pop-up survey on high-intent pages like PDPs captures shopper preferences and email addresses, triggering a coupon via email upon completion. It’s now the brand’s highest-converting email flow.
• A deep integration with Klaviyo enabled Kut from the Kloth to activate survey insights through personalized campaigns—boosting engagement and conversions.

Results

• Since launching their pre-purchase PDP survey, Kut from the Kloth has collected over 22,000+ survey responses.
• Shoppers who engage with surveys convert at a 133% higher rate, helping the brand turn insights into real revenue.
• Kut from the Kloth has seen a 102x ROI from Okendo Surveys.