Why K9 Ballistics Switched from Yotpo to Okendo: Consolidation to a Single Platform

K9 Ballistics creates the world’s longest-lasting and highest-quality dog beds.

• K9 Ballistics’ customers were overwhelmed with the different types of dog beds to choose from on the brand’s site.
• The team sought a quiz solution to help customers easily find the right fit for their needs without relying on customer support assistance.
• K9 Ballistics also felt that the day-to-day operation for managing their reviews with their provider Yotpo was cumbersome, and was looking for an alternative platform with an easier-to-navigate UI.
• After initially looking into quiz solutions, K9 Ballistics realized that Okendo could also power their surveys and reviews, and decided to make the switch from Yotpo to consolidate their customer marketing solutions.

• K9 Ballistics’ Dog Bed Quiz takes the customer through a series of questions to recommend the best product – asking questions such as the type of chewer their dog is, as well as their dog’s weight, age, and sleeping position the customer’s dog prefers.
• K9 Ballistics also uses customer attributes in their Reviews to collect this data, in addition to product feedback, such as rating the quality and design of each bed.
• The team then uses the data from Okendo to send personalized campaigns via Klaviyo and social media to retarget specific customer segments, driving more conversions throughout the marketing funnel.
• Okendo’s ability to support a 10% incentive for review completion has also helped K9 Ballistics drive future purchases and improve customer loyalty.

• K9 Ballistics runs PPC and social media campaigns to promote their quiz. By driving to a quiz vs. a traditional email pop-up, they can collect more customer email addresses from higher-intent buyers who are more likely to convert.
• The team also utilizes Okendo’s integrations with Meta Shops, Google Shopping, and Shop App to sync reviews to these additional acquisition channels to build trust and drive higher sales.
• Lastly, K9 Ballistics utilizes Okendo Surveys to optimize their marketing efforts by collecting feedback through questions such as “How did you hear about us?”, “How likely are you to recommend us?”, and “What can we improve on?” to ensure they meet the needs of their customers.

• 594% increase in conversion rate for customers who viewed reviews vs. those who did not.
• 22% of revenue is influenced by Okendo reviews.
• 13% quizzes conversion rate, which is almost 4x their average site conversion rate.