About Bloom Nutrition

Bloom is a leading influencer-powered wellness brand offering greens and superfood blends for energy, digestion, and overall health—alongside new formats like gummies. Backed by one of the most diverse ambassador programs in the category, Bloom attracts high-intent traffic while continuing to invest in personalized, education-led shopping experiences that convert and retain customers.

The Challenge

With a growing portfolio of blends, formats, and wellness goals, Bloom’s shoppers weren’t always sure which product was right for them—creating decision friction and missed conversion opportunities.

This challenge was especially pronounced during high-intent moments like New Year’s “Resolution” shopping, when influencer-driven traffic landed with strong purchase intent but low clarity. Shoppers were motivated to buy, but needed guidance to confidently choose the right product.

The Solution

Bloom launched a lifestyle-based quiz to guide shoppers to the most relevant supplement based on their individual goals.

Quizzes performed well because they created a conversational, guided discovery experience helping shoppers feel understood while collecting actionable preference data. 

By lowering friction and making the shopper feel seen, the quiz became a natural bridge between influencer content and confident conversion.

To extend impact beyond the on-site experience, Bloom focused on two key optimizations: Post-Quiz Amplification & Personalization

• A dedicated post-quiz email flow in Klaviyo to re-engage shoppers with their personalized results and product recommendations
• Richer profile data collection through quiz questions to power segmentation, dynamic email content, and lifecycle personalization

The implication was clear: the follow-up works best when it directly reflects what the shopper shared, turning stated preferences into relevant, timely, and genuinely helpful messaging.

Bloom Nutrition

Product Quiz

View the implementation

The Results

• +436% higher conversion rate among shoppers who engaged with the quiz compared to site average
• +44% higher AOV for quiz-driven purchases versus overall AOV
• 18.75x ROI from Okendo Quizzes over a 90-day period

“With Okendo Quizzes, personalization is really just listening at scale. They feel like a conversation and give us valuable insights to better serve our customer.”

Jessica Marra
Head of DTC & Growth, Bloom Nutrition

Key Takeaways

• Quizzes help influencer-driven traffic convert by guiding shoppers to the right product faster—especially in wellness categories with multiple SKUs
• The biggest conversion unlock often comes after the quiz, when follow-up mirrors shopper intent
• Turning quiz answers into usable profile data enables better segmentation, lifecycle marketing, and long-term personalization at scale