About Dr. Squatch

Dr. Squatch is a fast-growing men’s personal care brand known for its natural soaps, shampoos, deodorants, and grooming products. Built on a bold brand voice and a fiercely loyal community, Dr. Squatch has scaled rapidly through viral marketing, strong creative, and products that customers genuinely love talking about.

As a Shopify-powered brand with high purchase frequency and an expanding catalog, their challenge is making sure every customer, new or returning, can find the confidence to buy quickly.

The Challenge

As Dr. Squatch scaled into new categories, the challenge wasn’t getting customers to love their products, it was making that love visible and actionable at every touchpoint.

• Re-launching the deodorant line without social proof. With a new dedicated landing page in development, reviews and UGC needed to be ready before launch — not after. Trust proof had to be built ahead of shoppers, not built by them.
• Helping shoppers decide faster. A catalog spanning multiple SKUs needed to feel unified — giving customers one clear, confident view of each product range rather than fragmented reviews scattered across individual pages.

The Solution

Dr. Squatch partnered with Okendo, using Okendo Reviews to collect, surface, and activate customer feedback across the full customer journey — treating reviews not as a passive feature, but as a strategic asset that influences everything from product pages to marketing channels.

Deodorant Relaunch Campaign: Working with Okendo, Dr. Squatch ran a segmented post-purchase email campaign targeting past grooming customers — collecting reviews and UGC with a 10% incentive for photo and video submissions before the new landing page went live. The goal: walk into launch day with trust proof already built.

AI Summaries, Filters & UGC: Okendo’s AI-powered summaries surface key themes at a glance, keyword filters let shoppers self-navigate, and a UGC photo gallery replaces studio imagery with authentic customer content,  giving shoppers the confidence to convert faster.

Cross-Channel UGC Activation: Review content and customer photos were activated across paid social, email, and owned channels — turning every customer submission into performance creative at scale and extending the value of every review far beyond the product page.

Dr. Squatch

PDP Reviews Widget

View the implementation

The Results

79% increase in conversion rate for shoppers who interacted with reviews vs. those who didn’t

16% increase in AOV for users who interacted with reviews vs. those who didn’t

27x ROI with Okendo Reviews

Key Takeaways

• Treating reviews as a strategic asset — not just a feature — drives measurable results across conversion, retention, and revenue
• Seeding a relaunch with targeted UGC collection ensures social proof is working before the first shopper arrives
• Unified product groups and AI-powered summaries give customers one clear, confident path to purchase across a wide catalog
• Every review collected compounds in value when activated across channels — from PDP to paid social to email

“By soliciting feedback and implementing it, we’ve created a cycle where customers feel heard — and that directly shows up in our conversion rate, our retention, and the loyalty we’ve built around the brand. Partnering with Okendo has made that feedback visible and actionable in ways we couldn’t do before.”

Avi Jhingan
Senior Product Manager, Dr. Squatch