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How to Market to Gen Z for Long-Term Success
Build Stronger Relationships with a Technology-First Generation
Wednesday, April 24, 2024
9 A.M. PST/12 P.M. EST
Speakers
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Lindsay Kolinsky
Director of Marketing
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Taylor Pozen
Director, Digital Merchandising
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Shannon Doering
Onboarding Team Lead
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Alissa Taggart
VP
Overview
Gen Z makes up 21% of the population. The majority (60%) of customers in the Gen Z generation think digital first impressions are more important than in-person ones. And 87% of them say they want a personalized shopping experience.
Join us as we chat with experts from SKIMS, Postscript, and Electriq Marketing on Wednesday, April 24 at 9 A.M. PST/12 P.M. EST to discuss how to successfully sell to Gen Z consumers over the long term. Learn proven marketing strategies to build stronger relationships with this generation to boost conversions, grow customer lifetime value, and increase loyalty to your brand.
In this webinar, you’ll learn:
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What the Gen Z consumer cares most about
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Why Gen Z is unique compared to other generations
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How to personalize the onsite experience and SMS marketing communications
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And much more!
