After The Rush: How To Retain BFCM Shoppers

Overview

Most brands treat Cyber Monday like the end of the holiday push, but the 90 days that follow can determine whether a holiday buyer comes back in March or quietly disappears.

It’s not about another discount, it’s what happens in between: the delivery experience, what you learn from their feedback, and whether you give them a reason to remember your brand before the relationship goes cold.

This session will unpack how to turn the post-holiday window into a deliberate retention strategy. Bringing together the right customer experience, signals, and reactivation moments to turn seasonal buyers into customers who stick around.

What you’ll learn

• Why BFCM buyers don’t repeat and what it costs brands
• How to build a loyalty program that turns a one-time purchase into a reason to come back
• How to read reviews as a retention signal to find out who’s worth winning back
• How to time reactivation for maximum return, including the window where ROAS peaks at 7.65x