The Secret Formula: Part 2
How to Build a Thriving DTC Beauty Brand
Almost 80% of consumers say that personalized brand experiences are important to their shopping experience
1 Hour
Tuesday, March 28, 2023
Senior Marketing Lead
Technology Partnership Manager
Sr. Ecommerce Expert
Manager, Revenue Enablement
Head of Partnerships
Personalization is no longer optional. Today’s consumers expect it. Almost 80% of consumers say that personalized brand experiences are important to their shopping experience.
With its growing impact on sales and revenue, brands know they should have a personalization strategy in place. But for some merchants personalization feels more like a buzzword, and they don’t actually know where to get started in implementing a personalization strategy for their brand.