loyalty members are 5X more likely to make a repeat purchase
9.3%
increase in AOV for loyalty members
Key takeaways
01SABO built a resort-inspired loyalty experience that reflects their brand identity and deepens engagement with their most loyal customers.
02SABO introduced a secret VIP tier with elevated perks, turning top spenders into loyal brand advocates.
03With Okendo Loyalty and Klaviyo, SABO built a personalized messaging strategy that drives repeat purchases and increases customer lifetime value.
About
Born in Australia in 2011, SABO has built a global following with its signature feminine, vacation-ready styles and unique prints designed to inspire confidence and empower women to live joyfully.
Challenges
Despite having a strong brand identity and loyal customer base, SABO lacked a formal rewards program to recognize and incentivize customer loyalty.
The brand saw an opportunity to elevate the customer journey with a loyalty experience that matched the brand’s premium, resort-inspired aesthetic.
The brand also wanted a solution that could integrate seamlessly with Klaviyo to power personalized, automated communications and increase retention.
Solution
SABO partnered with Andzen to bring their loyalty vision to life, selecting Okendo Loyalty for its flexibility, Klaviyo integration, and ability to support a premium customer experience.
Together, they launched Sabo Resort—a fully customized, Greek Island-inspired loyalty program designed to reflect SABO’s elevated brand and reward community engagement.
The program uses a tiered, points-based system where customers earn rewards for purchases, reviews, and social interactions, unlocking perks like free express shipping, early sale access, and exclusive giveaways.
SABO introduced a hidden VIP tier that customers can unlock through spending milestones, offering top-tier rewards that drive excitement and repeat purchases.
With dynamic Klaviyo flows powered by Okendo Loyalty, SABO delivers personalized touchpoints throughout the customer journey—from tier upgrades to points redemption reminders—boosting engagement and retention.
“Okendo stands out as a truly consolidated platform built from the ground up, offering a one-stop solution for merchants seeking market-leading features and results. That’s why Andzen is proud to partner with Okendo to create meaningful customer experiences for Shopify brands.”
Jason Anderson
Chief Operating Officer
Andzen
Results
With Okendo’s loyalty program, enrolled members were 5x more likely to make a repeat purchase, reinforcing brand loyalty.
Enrolled loyalty members had a 9.3% higher AOV, showing the impact of exclusive perks and rewards.
Since launching their loyalty program, SABO has seen an 11% increase in conversion rates.
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