About

Born in Australia in 2011, SABO has built a global following with its signature feminine, vacation-ready styles and unique prints designed to inspire confidence and empower women to live joyfully.

Challenges

• Despite having a strong brand identity and loyal customer base, SABO lacked a formal rewards program to recognize and incentivize customer loyalty.
• The brand saw an opportunity to elevate the customer journey with a loyalty experience that matched the brand’s premium, resort-inspired aesthetic.
• The brand also wanted a solution that could integrate seamlessly with Klaviyo to power personalized, automated communications and increase retention.

Solution

• SABO partnered with Andzen to bring their loyalty vision to life, selecting Okendo Loyalty for its flexibility, Klaviyo integration, and ability to support a premium customer experience.
• Together, they launched Sabo Resort—a fully customized, Greek Island-inspired loyalty program designed to reflect SABO’s elevated brand and reward community engagement.
• The program uses a tiered, points-based system where customers earn rewards for purchases, reviews, and social interactions, unlocking perks like free express shipping, early sale access, and exclusive giveaways.
• SABO introduced a hidden VIP tier that customers can unlock through spending milestones, offering top-tier rewards that drive excitement and repeat purchases.
• With dynamic Klaviyo flows powered by Okendo Loyalty, SABO delivers personalized touchpoints throughout the customer journey—from tier upgrades to points redemption reminders—boosting engagement and retention.

Results

• With Okendo’s loyalty program, enrolled members were 5x more likely to make a repeat purchase, reinforcing brand loyalty.
• Enrolled loyalty members had a 9.3% higher AOV, showing the impact of exclusive perks and rewards.
• Since launching their loyalty program, SABO has seen an 11% increase in conversion rates.