About

mnml believes in keeping things simple: progressive silhouettes and wardrobe staples developed in Los Angeles and sold at a fair price.

Challenges

• mnml saw explosive growth after it launched, and its supporting technologies could not scale alongside its growth without dramatic cost increases and complexities.
• One major driver of mnml’s hypergrowth was the usage of customer content marketing to drive social traffic to mnml’s website and increase shopper confidence to complete a purchase.
• The brand initially used Yotpo, but the platform had limited features without upgrading to an Enterprise plan.
• Yotpo locked Google rich snippets behind a significant paywall, hindering the brand’s search rankings.

Solution: A Customer Marketing Platform With All the Features mnml Needs, at the Right Price

• Now with Okendo, The mnml team easily incorporates automated review request emails and Google rich snippets.
• The brand can also now capture customer insights into product sizing and fit, as well as user-generated photos and videos in reviews. This powerful social proof gives shoppers the information they need to make confident purchasing decisions.

Results

• The brand saw a 1226% increase in Review Generation.
• Seamless transition from Yotpo to Okendo, keeping all past reviews. No reviews were lost.
• With higher quality reviews captured, mnml can better repurpose review content across organic and sponsored Instagram & Facebook posts.

“Buying clothes online can be daunting to some online shoppers due to concerns around sizing and fit. As such, we were particularly interested to explore the potential for customer reviews to provide additional insight into the decision-making process for our customers. The results so far suggest these insights do have a big impact on shopper confidence.”

Nick Bowersox
Co-Founder, mnml