increase in conversion rate for shoppers who interact with reviews
5.5%
increase in AOV for shoppers who interact with reviews
Key takeaways
01Manitobah’s customers are highly engaged and eager to share reviews—Okendo’s intuitive platform made it easier for them to do so at scale.
02Manitobah actively uses Okendo’s review insights to make product improvements, particularly in fit and sizing.
03Manitobah optimizes review collection by integrating Okendo with Klaviyo, and uses this integration to place reviews in email and SMS campaigns to drive repeat sales.
About
Founded in 1997, Manitobah is rooted in Indigenous heritage and craftsmanship. What started as a one-person shop in Winnipeg has grown into a globally recognized footwear and apparel brand.
Manitobah is proudly based in Canada and operates through multiple sales channels, including ecommerce, company-owned retail stores, and wholesale partnerships. Today, ecommerce accounts for the majority of its business, positioning digital strategy as a key growth driver.
Challenges
Customers were organically sharing product reviews, photos, and videos—some products even receiving thousands of reviews—but Manitobah lacked a structured approach to maximize the visibility and influence of this content.
Manitobah does not offer rewards for leaving reviews. Instead, the company relies on its highly engaged customer base to share honest feedback. It needed a way to amplify this engagement without breaking the trust and authenticity that define its brand.
Reviews provide crucial insights, particularly regarding sizing and fit, but integrating this feedback into Manitobah’s product development process required better organization and visibility.
Manitobah wanted a better way to incorporate reviews into its lifecycle marketing efforts, including email and SMS, to engage customers at key decision-making moments.
“We needed a review platform that made it easy for customers to share their experiences and visually share them in the most user-friendly manner. Okendo checked all the boxes for us: seamless Shopify integration, a clean and flexible UI, and the ability to showcase UGC alongside product reviews. It made the transition an easy decision.”
Mike Wodtke
Chief Marketing Officer
Manitobah
Solution
Manitobah optimized the placement of customer reviews across its website using Okendo’s highly customizable review widgets. By surfacing reviews and UGC more prominently on product pages, shoppers can now quickly access valuable social proof.
Manitobah now collects key product insights, such as fit, warmth, and waterproofing, using Okendo’s structured review attributes. This allows the team to easily analyze feedback trends and make data-driven product improvements, particularly in sizing—one of the biggest concerns for online footwear shoppers.
Manitobah is now implementing Okendo’s post-purchase review request automation via email and SMS to increase review submission rates. By making it easier for customers to share their experiences, the brand is significantly expanding its library of valuable insights and UGC.
As Manitobah prepares to integrate reviews into email and SMS campaigns via Klaviyo, Okendo’s seamless integration ensures customer feedback becomes an ongoing part of their engagement strategy by dynamically inserting top-rated reviews into abandoned cart emails and product recommendation flows.
“Our community wants to share their experiences - whether it’s sizing feedback or stories about why they love their Manitobah footwear. Seeing 3,000 to 5,000 reviews on a product is powerful and builds trust in a way traditional marketing can’t.”
Chief Marketing Officer
Mike Wodtke
Manitobah
Results
Manitobah has seen massive review volume across its best-selling products, with over 5,000 reviews on a single item.
While Manitobah’s community has always been engaged, Okendo’s post-purchase review request automation via email and SMS will help further increase review submissions at scale.
Customers naturally upload photos and videos alongside their reviews, helping new shoppers visualize products in real-life settings.
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