How Groove Life Boosted SMS Review Generation with Okendo & Attentive
About
Born in Alaska and now based in Tennessee, Groove Life is an adventure-inspired, outdoor lifestyle provider of breathable and flexible rings, watch bands, and belts for those who need equipment to match their active lifestyles.
Challenges
- As a customer-centric brand that focuses on word-of-mouth and brand advocacy, Groove Life needed a way to solicit reviews and zero-party data at a larger scale.
- Groove Life was already utilizing Okendo review incentives and customer attributes to collect reviews via email.
- With a highly effective SMS program already in place, Groove Life turned to the Okendo-Attentive integration to send review requests via SMS and meet customers at their preferred marketing channel.
Solution: Utilize the Okendo-Attentive Integration to Generate More Reviews & Zero-Party Data via SMS
- With the seamless Okendo-Attentive integration, Groove Life is now able to solicit customer reviews via SMS instead of relying on email alone.
- Groove Life boosted week-over-week review generation by 98% within two days of utilizing the integration.
- The team segments customers based on the zero-party data collected from Okendo Reviews such as their interests, like hiking and working out, and can then send relevant SMS messages through Attentive based on what gear each activity may require.
Results
- Groove Life saw a 29% increase in total review generation.
- Increased ROI by 53% from using coupons to incentivize reviews and UGC.
Product
Reviews
Integration
Like What You See?
Looking to gain more customers? Let Okendo do that for you with our suite of ecommerce products.
Book a demoKeep Exploring
-
“Okendo has been incredibly hands-on and supportive. From audits to best-practice guidance, they’ve helped us fully leverage the platform so our customers can quickly understand what other buyers think — without friction.”
Johnathan Ruggiero Co-Founder, Manly Bands32% higher AOV for shoppers who engage with reviews
-
“We wanted to drive more brand loyalty and deepen our community without relying on discounts. Okendo made it possible by giving us the flexibility to reward meaningful engagement in a way that feels earned, intentional, and aligned with our performance mindset.”
Paul Koziol Director of Digital Product at NOBULL17.3% increase in repeat purchases with Okendo Loyalty
-
“When we launched with Okendo, being able to reward past purchases was a game changer. Our customers immediately embraced it, and it’s become a major driver of revenue. Okendo continues to surpass our expectations.”
Gabrielle Noakes Ecommerce Manager at Dixxon$21.1M incremental revenue generated with Okendo Loyalty
-
“Because our products are everyday essentials, repeat purchase is fundamental to our business. Okendo helps us reward that behavior in a way that feels natural and sustainable.”
Marguerite Sun Head of eCommerce at NEIWAI1,122% ROI with Okendo Loyalty
-
“By leveraging Okendo Surveys, Kut from the Kloth can make more informed decisions, optimize engagement strategies, and strengthen customer relationships—all while maintaining a frictionless and efficient feedback loop.”
Neil Popkin Vice President at Brand.co102x ROI from Okendo Surveys
-
“Okendo stands out as a truly consolidated platform built from the ground up, offering a one-stop solution for merchants seeking market-leading features and results. That’s why Andzen is proud to partner with Okendo to create meaningful customer experiences for Shopify brands.”
Jason Anderson Chief Operating Officer at Andzen11% increase in conversion rate with Okendo Loyalty
-
“We’ve built an entire marketing engine around user-generated content, and Okendo has made it effortless. Everything is streamlined now—quizzes, reviews, and customer insights—under Okendo.”
Emma Bramich Wood Campaigns Manager at MooGoo23x ROI from Okendo Quizzes
