Why Dreamland Baby Switched to Okendo from Octane AI: Smooth User Interface and Increased Customer Engagement
About
Dreamland Baby is on a mission to bring better sleep to families everywhere.
Challenges
- The number one question Dreamland Baby gets asked by customers is, What size should I get? Because of this, the team needed a solution to help its customers easily find the right size for their babies.
- Many customers come to Dreamland Baby to buy the Dream Weighted Sleep Sack and wouldn’t explore the site for more of the brand’s other products, so the team needed a solution to help customers discover the brand’s other sleep solutions.
Solution: An All-in-One Platform for Reviews & Quizzes that Increases Conversions and Helps Build Community
- The setup of Okendo Quizzes was easy, seamlessly integrating with their other tech platforms including Klaviyo.
- Quizzes help customers discover the brand’s products with personalized product recommendations based on the babies’ unique needs, helping boost conversions and average order value (AOV).
- The team at Dreamland Baby discovered an issue with one of their products early on based on customer feedback from Okendo Reviews, so the team fixed the problem before it escalated.
- Dreamland Baby personalizes messaging by building segments in Klaviyo based on customer attributes in reviews.
- Reviews also help Dreamland Baby build a community of Superfans. Parents can leave detailed reviews with baby attributes, such as their baby’s age range and whether or not it’s their first child. The parents get advice from each other through reviews.
Results
- Okendo Quizzes brought in $100,000 of additional revenue for Dreamland Baby in just 30 days, with a 52.5x ROI.
- Okendo Quizzes helps Dreamland Baby boost conversions, with a 16% conversion rate.
“After switching from Octane AI to Okendo, we’ve seen a huge increase in customer engagement. The user interface on both the back end and the front end of Okendo Quizzes is really smooth, and we can display products and variants in the way we want to, which was not possible with our previous provider.”
Mike Woodland
VP of Ecommerce, Dreamland Baby
Product
Quizzes
Reviews
Like What You See?
Looking to gain more customers? Let Okendo do that for you with our suite of ecommerce products.
Book a demoKeep Exploring
-
“Okendo has been incredibly hands-on and supportive. From audits to best-practice guidance, they’ve helped us fully leverage the platform so our customers can quickly understand what other buyers think — without friction.”
Johnathan Ruggiero Co-Founder, Manly Bands32% higher AOV for shoppers who engage with reviews
-
“Because our products are everyday essentials, repeat purchase is fundamental to our business. Okendo helps us reward that behavior in a way that feels natural and sustainable.”
Marguerite Sun Head of eCommerce at NEIWAI1,122% ROI with Okendo Loyalty
-
“By leveraging Okendo Surveys, Kut from the Kloth can make more informed decisions, optimize engagement strategies, and strengthen customer relationships—all while maintaining a frictionless and efficient feedback loop.”
Neil Popkin Vice President at Brand.co102x ROI from Okendo Surveys
-
“Okendo stands out as a truly consolidated platform built from the ground up, offering a one-stop solution for merchants seeking market-leading features and results. That’s why Andzen is proud to partner with Okendo to create meaningful customer experiences for Shopify brands.”
Jason Anderson Chief Operating Officer at Andzen11% increase in conversion rate with Okendo Loyalty
-
“Loyalty has always been at the heart of our brand, but Okendo made it easier than ever to reward our top customers and keep them engaged. Our top-tier members feel valued, and that keeps them coming back and 2.5X more likely to make a repeat purchase.”
Ryan Jones Head of Marketing at Moana Bikini33x ROI from Okendo Loyalty
-
“We’ve built an entire marketing engine around user-generated content, and Okendo has made it effortless. Everything is streamlined now—quizzes, reviews, and customer insights—under Okendo.”
Emma Bramich Wood Campaigns Manager at MooGoo23x ROI from Okendo Quizzes
-
“We knew reviews could help drive conversions, but the results exceeded our expectations. Okendo allowed us to turn customer feedback into a powerful sales tool, with a 335% increase in conversion rate for shoppers engaging with reviews.”
Katherine Gowin Head of Digital Products at Barstool Sports335% increase in conversion rate for customers who interact with reviews
