Dixxon Generates Over $21M in Incremental Revenue With Loyalty-Driven Retention
About the Brand
Dixxon is an apparel brand with a cult-like following, known for premium flannels and a collector-driven community built on limited-edition drops and iconic collaborations.
The Challenge
To keep pace with growth — Dixxon needed a scalable retention engine that rewarded loyalty while still honoring long-time customers who expected recognition for past purchases.
Their previous loyalty solution (Smile.io) could not scale with Dixxon’s order volume or recognize historical purchases, creating friction for both the internal team and long-time customers.
The Solution
Dixxon leveraged Okendo Loyalty to deepen engagement, drive repeat purchasing, and boost spending among its passionate fan base.
Partnering with Okendo’s loyalty experts, the team launched a custom tiered program with exclusive, product-based rewards aligned to Dixxon’s limited-edition brand.
At launch, Dixxon highlighted retroactive points from past purchases, using historical recognition as a re-engagement lever to drive immediate adoption.
Key Results
- $21,645,695 incremental revenue generated
- 880.33% ROI
- 32.36% of total company revenue is attributed to loyalty members and their orders
Why It Worked
Dixxon transformed loyalty into a revenue driver by rewarding historical purchases, designing tiers that reflected true customer value, and using exclusivity as motivation—encouraging members to purchase more often and move up tiers.
Product
Loyalty
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