About

Nimble Activewear encourages women to get their game on with stylish activewear sets. Complete with a side dish of sustainability, the brand is committed to reducing its footprint through sustainable materials and low-impact practices. Its green-focused outlook and a gorgeous range of products have led to the creation of a strong community of active earth-lovers.

Challenge

• Nimble Activewear understood the power of user-generated content (UGC) and its role in encouraging buyer-ready shoppers to make a purchase.
• The Nimble Activewear team knew there were untapped opportunities in abandoned cart emails to turn intent-ready browsers into buyers. Nimble initially ran a simple cart abandonment campaign, but wasn’t achieving the results they knew were possible.
• They knew showcasing 5-star reviews was going to be essential to giving customers the social proof they needed to purchase from their brand.

Solution: Engaging Abandoned Cart Emails with Okendo-Klaviyo Integration

• With the help of the Okendo-Klaviyo integration, Nimble Activewear was able to automatically inject five-star reviews into their abandoned cart email flow.
• The Okendo-Klaviyo integration injects product review summary snippets (which include an overall star rating and the number of reviews available) or a feed of reviews specific to the product in question to entice almost-buyers back to the point of sale.
• For each new email in the abandoned cart flow, Okendo created an identical variation that included a review snippet. The flows were split test, with 50% of eligible shoppers receiving the variation without reviews and 50% receiving the variation with.
• The variation that included Okendo review snippets garnered a 6% higher click-through rate than the variation without reviews.

“We know how important social proof is in driving conversions. Every customer wants to see how other customers have experienced a product. As a brand, you can tell a customer one thing, but people generally trust the mass consensus. So to be able to pull that information seamlessly into our email campaigns is really great.”

Vera Yan
Co-Founder, Nimble Activewear