About Lectric eBikes

Lectric eBikes is one of the fastest-growing direct-to-consumer eBike brands in the U.S., selling premium electric bikes starting at $799. With a complex product lineup and a broad customer base — many of whom are first-time eBike buyers — helping shoppers choose the right bike is critical to conversion.

The Challenge

High-ticket purchases like eBikes often create hesitation. Customers needed confidence they were selecting the right bike model for their lifestyle.

Shoppers often arrive unsure how to differentiate models, what features matter for their lifestyle, or whether they’re making the right investment.

For Lectric, this created two challenges:

• Decision paralysis for first-time buyers navigating multiple bike options.
• Long consideration cycles, requiring confidence-building touchpoints before purchase.

The team needed a way to replicate more of an in-store guidance experience online — without increasing pressure on their already large CX team.

The Solution with Okendo

Lectric launched a guided product quiz with Okendo to act as a digital sales associate, helping shoppers narrow down the best bike based on how and where they planned to ride. The quiz streamlined decision-making, reducing friction in the path to purchase.

But the real impact came from what happened after the quiz.

By integrating Okendo Quizzes with Klaviyo, Lectric turned quiz completion into a lifecycle moment:

• Shoppers entered automated email flows immediately after completing the quiz.
• Each follow-up email reinforced the recommendation with product details, reviews, and educational content.
• The quiz became a recurring touchpoint across the funnel — featured on-site, in welcome flows, and in paid ads.

Instead of a one-time interaction, the quiz became a guided path to purchase.

Results

• With 2,596% ROI, Okendo Quizzes turned personalized product recommendations into a highly profitable conversion driver for Lectric eBikes.
• The quiz consistently served as a pre-purchase touchpoint for customers, increasing conversion rates by +3.5 percentage points (4% vs 0.5%) and accelerating decision-making without increasing returns.

“Our bikes are a big investment, and it can be intimidating for shoppers to understand how to tell the models apart — especially for people exploring eBikes for the first time. The quiz helps guide them to the right option based on how they plan to ride and gives them confidence moving forward. By connecting the quiz to our email flows, we’re able to continue that education after they leave the site, instead of it being a one-time interaction.”

Rachel Laubacher
Director of Retention Marketing, Lectric eBikes

Key Takeaways

• Guided selling reduces friction in high-ticket, high-consideration purchases.
• Quizzes work best when paired with lifecycle marketing, not as one-off experiences.
• Confidence drives conversion — and leads to higher AOV and faster purchase decisions.