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Klaviyo Marketing Guide: Strategies to Maximize Customer Engagement with Klaviyo and Okendo

In today's ecommerce world, where efficiency and engagement often determine success, the Okendo-Klaviyo integration for marketing truly shines.

Sep 28, 2023 | 10 minute read

Klaviyo Marketing Guide: Strategies to Maximize Customer Engagement with Klaviyo and Okendo

Megan Wenzl

Content Marketing Manager

In today’s ecommerce world, where efficiency and engagement often determine success, the Okendo-Klaviyo integration for marketing truly shines. Together, they create a seamless blend of functionality and customer engagement that can drive more revenue for DTC brands.

This article delves into how the Okendo- Klaviyo integration can provide a more personalized customer journey and increase conversions, while offering actionable strategies and real-world examples of how brands have paired these two powerful solutions to drive success.

What is Klaviyo? 

Klaviyo is a growth marketing marketing platform that empowers brands to create more personalized marketing moments and higher value customer relationships. 

What is Okendo? 

Okendo is the customer marketing platform that helps brands create stronger relationships with their customers. Okendo products of Reviews, Referrals, Quizzes, Loyalty and Surveys is trusted by 8,000+ Shopify brands to turn customers into revenue-driving Superfans. 

Klaviyo Marketing Strategies with Okendo

Review Request Emails

Your brand can never have too much social proof. This is where the ability to generate more reviews faster can become a game-changer. By sending Okendo review requests through Klaviyo you can generate more product reviews, personalize review request campaigns, and simplify your marketing efforts.

Why Use Okendo-Klaviyo for Review Request Emails?

  • Synchronized Data: The seamless integration between Okendo and Klaviyo allows for an effortless flow of information from Okendo events, review, and customer data. This synergy ensures review emails are not only timely, but also highly relevant.
  • Tailored Branding: Klaviyo’s customizable email templates combined with Okendo’s ability to incorporate your customer’s purchase product information, lead to a more personalized customer experience.
  • Enhanced Engagement: From advanced A/B testing of subject lines to automated follow-ups, businesses can maintain constant engagement with their audience to ensure they maximize their review generation rate.

How It Works:

Powerful, multi-step automation with Okendo sequences simplifies the personalization of your emails and accelerates review generation. Simply choose from a variety of pre-built Okendo sequences that are proven to produce more reviews and capture more UGC.

Use an Okendo sequence to determine when your review request email will be sent — this is based on either the order fulfillment date or when it gets delivered. When an order is fulfilled in Shopify, Okendo moves the order through the sequence, and, at the optimal time, passes these customer orders into a Klaviyo flow, where the email is sent at exactly the time you specify.

Customer Spotlight: Vegamour

Vegamour, a champion of holistic hair wellness, faced challenges with their previous platform, Yotpo, which lacked the flexibility and email features were limited. Transitioning to Okendo allowed them to tap into deeper customer insights and precision timing for review requests, especially crucial for products with delayed visible results, like their gray hair solution. The result? A dramatic 277% spike in conversions and more tailored customer outreach, with 21% of their total revenue influenced by Okendo. 

SMS Review Requests

Sending SMS review requests via Klaviyo not only helps to personalize campaigns, but also elevates customer engagement, resulting in an uptick in completed reviews and user-generated content.

Why is SMS a Game-Changer?

  • Immediate Engagement: Unlike emails which can take up to 90 minutes for someone to open, text messages have an average opening rate of just 90 seconds
  • Enhanced Click-Through Rate: SMS has proven to outperform email in many scenarios, boasting a 160% higher click-through rate for review requests.
  • Seamless User Experience: Okendo’s mobile-first approach ensures the review process via SMS is smooth and user-friendly.

“As Klaviyo’s best review integration, Okendo is user-friendly and makes automating review requests so simple. Combined with Klaviyo’s SMS and email marketing capabilities, Okendo revolutionizes the way brands engage with their audience, generating more reviews and increasing customer engagement.”

Rich Gardner

VP of Partnerships


How It Works:

Using Okendo’s powerful pre-built sequences, you can easily create a progression that will retrieve valuable customer details from fulfilled Shopify orders, automatically sending this information into a Klaviyo flow.

A conditional split in the flow targets consented customers with an SMS review request and non-consented customers with a traditional email — no review requests left behind here! SMS review requests include unique URLs that link customers to Okendo’s review capture form. 

Additional products for customer orders will be dynamically displayed after the first product review is submitted, increasing the likelihood of collecting multiple reviews for a single order.

Scale review generation further by using Okendo Rewards to promote incentives in SMS review requests in exchange for customer reviews.

A Pup Above sending an SMS review request to their customer John

“With how simple Okendo makes it to leave reviews from any mobile device, it gave us the confidence to include SMS requests in our review generation strategy, helping us exceed our review generation goals.”

Ruth Stedma


A Pup Above

Using Customer Data for Segmentation

For ecommerce brands, segmentation isn’t just a tactic — it’s a cornerstone of successful customer engagement. Let’s take a look at how Okendo’s zero-party data (ZPD) collection integrates with Klaviyo’s segmentation capabilities. 

Why Prioritize Segmentation?

  • Precision Targeting: Generic campaigns often miss the mark. Detailed customer data allows businesses to craft campaigns that resonate with specific customer segments.
  • Data-Driven Insights: The integration between Okendo and Klaviyo equips businesses with the tools to harness customer data for impactful campaigns.

How It Works:

Okendo’s Attributes feature in reviews gathers the customer data needed to perform advanced segmentation, and Klaviyo users can then use this information to create and send personalized messages. Additionally, data from Okendo Surveys, Quizzes, and Referrals can be leveraged to further refine audience segments in Klaviyo, allowing for even more precision in messaging. The combined capabilities of the customer data sync integration offered with the Okendo/Klaviyo connection simplifies the creation of highly targeted marketing campaigns. 

Use this integration to curate a wide range of segments — whether it’s promoting early access to a flash sale for your most loyal customers, or targeting all customers with the same Attributes to promote a new good-fit product.

Customer Spotlight: Soylent

Soylent, a brand at the forefront of sustainable nutrition, faced challenges in capturing holistic customer feedback due to the constraints of their previous survey tool, Fairing. With their shift to Okendo Surveys, they not only broadened the feedback collection scope across their website but also harnessed the power of customer segmentation. This transition enabled them to understand the specific reasons customers were choosing their products and the particular features they loved. By leveraging this nuanced data, Soylent was able to fine-tune their email campaigns in Klaviyo, targeting customers with personalized content based on their preferences and reasons for purchase. The result? A more sophisticated, tailored approach to marketing, driving deeper customer engagement and fostering loyalty.

Soylent sends a survey question asking, Do you plan on buying from Soylent again, to a segment of customers

Google Business Reviews

As customers flock to Google, reviews can make or break a business’s online reputation. Let’s take a look at how to generate more Google business reviews by sending requests via Klaviyo at peak engagement times, ensuring your brand is always top of mind.

Why Boost Google Reviews?

  • Increased Visibility: Google is the starting point for many product searches, so increasing the number of Google business reviews is paramount to enhancing a brand’s online visibility and drawing in potential customers.

Trust Factor: Reviews help generated trust with customers. And prompt responses to reviews not only improve the number of positive reviews, but also further foster trust. 89% of consumers read businesses’ responses to reviews, indicating that businesses that respond to reviews are more likely to be perceived as caring about their customers.

“We’ve seen a huge influx of Google business reviews since we started using Okendo to set up a post-review flow for our most loyal customers. It has really improved our review rating on multiple platforms at once.”

Natalie Hintze

Head of eCommerce & Marketing

Mr Pool Man

How It Works:

The Okendo events recorded in Klaviyo log all kinds of customer data — data you can use to create a seamless progression from product review submission to Google business review request. By using a Klaviyo flow that is triggered by a positive review in Okendo, Andzen completely automated emails to Mr. Pool Man’s customers for Google business review requests.

Respond to Negative Reviews with Automation

In the realm of ecommerce, every review is an opportunity, even the negative ones. In this section, we’ll explore the importance of responding to reviews and how the Okendo- Klaviyo integration automates this process to allow your team to save time responding to negative reviews. 

Why Address Negative Reviews?

  • Preserve Reputation: According to Search Engine Journal, 96% of customers look for negative reviews specifically. Addressing negative feedback shows customers and prospects that a business is proactive and cares about customer satisfaction.
  • Identify Weak Spots: Negative reviews can offer insights into areas of customer experience improvement, ensuring consistent product or service quality.
  • Rebuild Customer Trust: Responding promptly and professionally to unfavorable reviews can convert a dissatisfied customer into a loyal one.

How It Works:

  • Automation and Sentiment Analysis: Roswell Studios used review data to create a flow that automated “thank you” emails for 4 and 5-star reviewers, while asking 3-star reviewers where improvements could be made. For negative reviews, the team focused on resolution efforts. In addition, Okendo’s natural language processing captured a sentiment analysis, used to target customers who did not necessarily leave a 1 or 2-star review, but may have negative language identified in their submission.
  • Personalized, Public and Private : With Okendo, you can respond to reviews publicly and privately. Hat Heaven turned negative reviews into positive customer service experiences by responding empathetically. And if a situation requires a conversation offline, private responses can show a personal touch.
  • Feedback Loop: Close with an invitation for more feedback. Not only does this show customers that you care about their experience, but also provides a chance to gather more insights to continuously refine your product or experiences with a successful feedback loop.

“Being able to pull in the exact product review a customer just left with Okendo makes the process of completing a Google business review extremely simple for the customer, and significantly increases the likelihood of them actually doing so.”

Jason Anderson

Chief Operating Officer


Use Reviews in Abandoned Cart Emails

By infusing authentic customer feedback and reviews into abandoned cart emails, brands have the power to re-engage customer interest and elevate conversions. Let’s take a look at the mechanics, benefits, and real-world applications of this enhancing triggered Klaviyo emails with social proof from Okendo.

Why Use Reviews in Abandoned Cart Emails?

  • Build Trust: Displaying positive reviews can tip the scale for uncertain shoppers by showcasing the satisfaction of past customers.
  • Drive Conversions: Adding reviews to abandoned cart emails can influence shopper behavior, increasing the average revenue-per-receipt by up to 16%.
  • Enhance Email Engagement: Including engaging content like recent 5-star experiences makes the email more compelling to the recipient.

How It Works:

Enhance your abandoned cart emails with a small snippet of Okendo code to dynamically display the most recent 5-star ratings and reviews for your products.

Okendo offers a variety of displays to choose from when inserting collected customer content into abandoned cart emails, such as a rating aggregate, review text, review gif, or even a combination of all three. Find your best-performing displays by A/B testing, and see for yourself how reviews in your abandoned cart emails build shopper trust.

Customer Spotlight: Nimble Activewear

Nimble Activewear recognized the untapped potential of embedding user-generated content (UGC) in abandoned cart emails. Using the Okendo-Klaviyo integration, they injected five-star reviews into their abandoned cart email flow. The impact? An increased click-through rate by 6% and a 16% spike in average revenue per recipient. The integration allowed them to split-test variations, determining that the presence of review snippets notably improved engagement.

Use Reviews in Product Recommendations

Merchants understand the significance of keeping potential customers engaged. The integration of positive reviews into product recommendation campaigns, including flash sales, new product launches, back-in-stock notifications, welcome emails, or customer appreciation emails,can significantly bolster trust and conversions. This section explores how businesses can leverage these testimonials to enhance marketing campaigns and drive conversions.

Why Use Reviews in Product Recommendations?

  • Boost Purchase Likelihood: 95% of consumers say reviews are at least somewhat important when making a purchase decision, according to Okendo’s ecommerce trust research.  
  • Enhance Customer Relationships: Incorporating reviews in product recommendations solidifies trust, setting the stage for future purchases.
  • Deliver Personalized Content: Modern-day consumers value relevant content. By presenting ratings and reviews in product recommendation emails, brands can cater to this demand, ensuring each interaction feels personalized.

How It Works:

After choosing a display option from Okendo, reviews can be synchronized with Klaviyo. By embedding a snippet of code into emails, businesses can highlight customer reviews. 

Automated tools such as Okendo’s auto-publishing feature streamline the process, pushing recently published review data to Klaviyo, and personalizing product recommendation emails for each recipient.

Leveraging the combined strengths of Okendo’s all-in-one customer marketing platform with Klaviyo can revolutionize your marketing. From addressing negative feedback to converting abandoned carts and enhancing product recommendations with genuine reviews, their unified capabilities give businesses a crucial edge in a fiercely competitive digital landscape. Dive deeper by scheduling a demo to explore the full potential of these integrated platforms.

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