Why Quizzes Are the Ultimate Holiday Strategy for Beauty Brands

As Black Friday Cyber Monday (BFCM) approaches, the pressure to capture and convert increased traffic to your store intensifies. One powerful tool that can make a significant impact on your strategy is a product recommendation quiz. By leveraging Okendo Quizzes, you can enhance your customer interactions and drive sales during this high-traffic time.

The Benefits of Quizzes 

Consider these benefits when deciding whether or not to implement an ecommerce quiz into your BFCM strategy.

Boost Sales

Quizzes create a personalized shopping experience by recommending products based on the customers’ lifestyles and needs. This tailored approach encourages customers to purchase multiple items, increasing ecommerce conversions. 

For example, a customer buying shampoo and conditioner from your haircare brand might also be inclined to purchase additional products for their haircare routine when prompted by a quiz.  Similarly, a skincare brand known for its sunscreen can use a quiz to introduce customers to a full skincare routine, driving sales across a broader product range. 

Meet High Customer Expectations

Today’s consumers expect personalized experiences. Research by Okendo reveals two key factors for exceeding these expectations: 

• 58% of customers value surveys or quizzes that help brands understand them better.
• 42% appreciate custom product recommendations based on their preferences.

A well-designed quiz fulfills these expectations by offering personalized product recommendations and making customers feel understood and valued – all while collecting zero-party data to power marketing campaigns that increase engagement and loyalty beyond the holidays.

Reduce Returns 

Returns can be a significant challenge, especially after the holidays. A product recommendation quiz helps customers choose items that perfectly match their unique preferences, reducing the likelihood of returns. 

For instance, if you sell makeup, a quiz can guide customers to the right shade of eyeshadow or lipstick, minimizing the likelihood of them purchasing multiple shades and returning those that don’t suit them. By helping customers get it right the first time, quizzes enhance the shopping experience, drive loyalty from the first purchase, and decrease return rates.

Simplifying Gifting for Friends and Family

Holiday shopping can be stressful, especially when searching for the perfect gift. A quiz can simplify this process by acting as a gift finder. Shoppers can answer questions like, “What is their style?” and specify if this gift is for a friend, family member, or colleague. This helps them easily find the right product, making holiday shopping a breeze. 

Beauty Brand Success Stories with Quizzes 

Beauty of Joseon is a prime example of a brand successfully integrating quizzes into its marketing strategy. Their Skin Quiz boasts an 87% completion rate. 

Hyona Cho, Brand Communications Manager at Beauty of Joseon says, “The Skin Quiz recommends products to satisfy each step in the skincare routine process. It benefits not only the customer but also our customer service team, resulting in an impressive 90% reduction in skincare product recommendation inquiries.”

They also saw an 8% quiz conversion rate – double the entire store’s conversion rate. Check out their Skin Quiz here. 

Luna Bronze is another beauty brand reaping the rewards of quizzes, attributing 10% of revenue to Okendo Quizzes.

Maddy Balderson, Director & Co-Founder of Luna Bronze says, “We tried some different quiz apps that were really clunky and hard to build. Okendo Quizzes was so easy to implement, and customers can now seamlessly find the right product for them.”

Luna Bronze prominently features their quiz on the homepage, site navigation, and in email flows. The quiz guides customers to the right tanner based on their previous self-tanner experience, and it even asks if the purchase is for themselves or as a gift.

Learn More Beauty Customer Marketing Strategies 

Transform your beauty brand this holiday season with Okendo Quizzes to boost sales and engage customers during Black Friday Cyber Monday. Product recommendation quizzes enhance the shopping experience, reduce returns, and simplify gifting, all while exceeding customer expectations for a successful marketing strategy.

To dive deeper into how leading beauty brands boost customer lifetime value and create stronger customer engagement for long-term success, register for our beauty webinar series on Thursday, September 26th, and Tuesday, October 1.