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Turn social proof into sales on TikTok Shop
Mar 31, 2025 | 2 minute read
Katie Vaught
Product Marketing Manager
TikTok has become one of the most powerful platforms for brand discovery. As TikTok Shop grows into a major acquisition and sales channel, brands are seeing firsthand the impact and revenue potential of its highly engaged audience—with 3 in 4 TikTok users likely to buy from a brand they’ve seen on TikTok Shop (TikTok Marketing Science Global TikTok Shop Research, US Results, 2024).
But high engagement doesn’t always translate into high sales. TikTok is a fast-paced, content-driven environment and brands need more than just views to be successful on TikTok Shop, they need credibility. Shoppers want to trust the brands they buy from, and the best way to build that trust is through reviews.
Introducing Okendo’s x TikTok Shop
Reviews are one of the most powerful ways to build trust and drive conversions. That’s why we’re excited to introduce Okendo’s integration with TikTok Shop. With this integration, you can directly sync your reviews with TikTok Shop for a seamless way to showcase your high-quality social proof and drive more sales.
Here’s how:
- Build trust: Showcase customer reviews to build trust and influence purchasing decisions.
- Amplify reach: Automatically sync reviews to TikTok Shop, ensuring social proof is always up to date.
- Drive conversions: Turn TikTok’s engaged audience into customers by establishing credibility in the app.
For brands investing in TikTok as a key sales and acquisition channel, engagement is just the first step–social proof is what drives conversions. By bringing customer reviews directly to TikTok Shop, brands can reinforce credibility where shoppers are actively making purchasing decisions—maximizing the potential of TikTok’s highly engaged audience and extending the reach of high-quality social proof.
Ready to amplify the reach of your reviews to TikTok? Book a demo today.
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