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Okendo Launches New Meta Integration to Syndicate UGC to Shops

Sep 13, 2022 | 3 minute read

Okendo Launches New Meta Integration to Syndicate UGC to Shops

Matt Goodman

Co-founder, CEO

A new direct integration that showcases your product reviews and ratings on Shops on Facebook and Instagram.

We have partnered with Meta to release an integration that automatically syndicates new and existing product ratings and reviews to Shops on Facebook and Instagram. This is part of our continual effort to increase conversions for ecommerce brands.


Shops on Facebook and Instagram make it easy for US-based brands to create a storefront where customers can browse and purchase products at the moment of discovery.

Top performing ecommerce brands use multiple marketing channels to reach potential customers. By increasing the number of marketing channels used to sell products, brands make shopping more accessible, increasing the chances of turning shoppers into customers.

Shops on Facebook and Instagram offer an easy way for brands to get started with free accounts.

Why it matters and how it works

Okendo and Meta partnered to give merchants an easy way to syndicate customer content throughout all their marketing channels.

Our Meta integration was built so brands can stay worry-free with a guaranteed product-to-review match. As customers leave product ratings and reviews on your website, we automatically send a review feed to Meta so that your product listings on Shops on Facebook and Instagram are always displaying the most up-to-date and relevant customer content.

Key benefits of the integration

Brands using Okendo are already well-equipped with features that help them generate rich reviews that contain zero-party data. According to our research, customers that interact with reviews are 4 times more likely to make a purchase, making reviews a critical component of converting shoppers into buyers.

Brands that syndicate high-converting customer content, like product ratings and reviews, will:

Boost sales: Entice customers to purchase by using authentic social proof on your product listings on Shops on Facebook and Instagram.

Increase brand awareness: Stand out amongst competitors by showcasing existing and new customer ratings and reviews.

Build shopper confidence: Lead shoppers to the right products with customer product ratings and reviews.

Rank higher in search results: Featuring more reviews and ratings boosts brand consideration to reach more customers.

“Okendo made it easy to syndicate our product reviews to both our Shops on Instagram and Facebook. We are excited to see the impact reviews have on increasing conversions!” 

Ovadia Labaton, Co-founder at The Perfect Jean

Get started today

Our Meta integration is available to all US-based brands using Shops on Facebook and Instagram with an active Okendo account! Multi-channel review syndication is a click away—get started now.

Learn more about Okendo's integrations

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