- Customer Marketing
Okendo Evolve: Highlights of the Customer Marketing Roadshow
Megan Wenzl | Nov 29, 2023
Dec 7, 2020 | 3 minute read
Okendo’s new Rise.ai integration is now available to help merchants convert those newly acquired customers from BFCM into loyal, repeat customers.
Okendo is now integrated with Rise.ai, the leading provider of gift card and store credit solutions for fast-growing Shopify merchants.
Now available to all Okendo users, the Rise.ai integration enables Shopify merchants to reward customers who submit reviews with store credit.
Combining an invitation to share reviews and UGC about a latest purchase with a store credit incentive is an excellent way to engage with new customers, generate more reviews and increase repeat purchase rates.
In fact, offering store credit as a reward for customers completing certain actions has been found to be particularly effective with research from Rise.ai suggesting more than 70% of consumers prefer store rewards in the form of cash.
Using the integration, merchants can choose to offer store credit as an incentive for leaving reviews and as an alternative to Okendo’s other reward options such as coupons or loyalty points.
The store credit issued by Rise.ai is extensively configurable and includes the option for merchants to define parameters such as:
As with all Okendo reward types, merchants can also choose to configure different reward values for completion of specific actions within the review submission process, such as:
This means customers can earn more store credit for including UGC with their review.
Tiered review rewards of this sort are a proven way of increasing the overall volume of user-generated content generated with reviews.
That’s important given reviews with UGC have a higher impact on shopper engagement and product page conversion rate vs those that do not.
“78% of customers prefer to receive their incentives and rewards as cash. By rewarding customers for leaving reviews with store credit, we’re allowing merchants to grow their online business through increased sales and long-term loyalty.”
Ari Yahalom, Vice President Of Product
Okendo’s new integration with Rise.ai is now available for all users. Rewarding customers for leaving reviews with gift cards and store credit is an excellent way to both accelerate review and UGC generation while also engaging first time customers and driving repeat purchases.
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