The Ultimate Shopify Customer Marketing Summit

On May 13–14, we hosted The Ultimate Shopify Customer Marketing Summit—two days of free, virtual sessions featuring leading brands and industry experts. Together, we explored how top teams are building lasting customer relationships and driving long-term growth.

Missed the live sessions? No problem—we’ve rounded up all 11 on-demand recordings so you can watch (or rewatch) anytime.

How Fast-Growing Brands Cultivate Lifelong Customers

Discover how fast-growing brands like Bloom and Summer Fridays are turning first-time buyers into loyal repeat customers. Jess Marra, Sr. Director of DTC at Bloom, shares how customer feedback and personalized experiences are driving retention, increasing CLTV, and keeping their brands top of mind.

Crafting a Brand Customers Believe In with Caraway Home

What does it take to build a brand customers trust—and keep coming back to? Kirsten Guerry, Sr. Director of Growth at Caraway Home, shares how their team is using real-time feedback, product education, and mission-driven messaging to deepen engagement and build lasting customer relationships.

How Kut from the Kloth is Turning Insights into Revenue

Surveys aren’t just for collecting feedback—they’re powerful trust signals that uncover high purchase intent. Steve Morales, Head of Growth at Kut from the Kloth, and Neil Popkin, VP of Brand.co, share how they are using Okendo Surveys to build stronger customer relationships and drive measurable results—including an impressive 104x ROI.

JAXXON’s Secret to Driving Retention and Revenue with CX

JAXXON has perfected the customer experience—making every interaction count toward retention and revenue. Caela Castillo, Director of CX at JAXXON, shares how they’re delivering seamless support, building trust post-purchase, and using tools like Okendo and Gorgias to strengthen customer relationships at scale.

Turning TikTok Into a Revenue Engine

TikTok isn’t just for discovery—it’s a powerful commerce channel that’s reshaping the shopper journey. In this panel, experts from TikTok Shop and ShipBob reveal how to convert views into value by building fast, frictionless shopping experiences. Learn how to drive conversions, streamline fulfillment, and create post-purchase moments that build loyalty.

How Modibodi Boosts Conversions and AOV with Quizzes

Personalized quizzes are helping customers find the perfect product faster—while driving higher conversions and AOV. In this session, Jacob Hodes, Head of Ecommerce at Modibodi, and Cal Wilson, Founder & CEO of The Working Party, share how they’re using Okendo Quizzes to enhance product discovery, collect valuable customer data, and personalize the shopping experience to boost results.

SKIMS’ Formula For Creating Lasting Connections

From viral product drops to repeat purchases, SKIMS has built a marketing engine that turns brand buzz into long-term loyalty. Hear from Taylor Pozen, Director, Digital Merchandising at SKIMS, as she shares how they leverage influencer marketing, social proof, and a seamless path to purchase to fuel growth and drive retention across global markets.

Dr. Squatch’s Approach to Retention and Growth

Dr. Squatch isn’t just selling soap—it’s building a brand customers obsess over. Hear from Avi Jhingan, Sr. Product Manager, on how they use Okendo and Postscript to create personalized, frictionless experiences that fuel both acquisition and retention—and keep customers coming back for more.

The Secret to a Successful Shopify Migration

Migrating to Shopify can unlock huge growth opportunities—if you do it right. In this session, ecommerce expert Amelia Trumble shares how to successfully migrate enterprise brands to Shopify. Learn how to avoid common pitfalls, unlock platform potential, and build a strong foundation for long-term growth.

Terra Kaffe’s Strategy for Building Trust at Scale

For high-consideration products, trust is everything. Lou Faitak, Community & Partnerships at Terra Kaffe, shares how they’re turning referrals and word-of-mouth into their most powerful growth channel—reducing hesitation, increasing conversions, and creating lifelong brand advocates.

How Kat the Label is Fueling Omni-Channel Growth

Loyalty programs aren’t just for perks—they’re powerful growth engines. Anna Metcalfe, Head of Marketing and Growth at Kat the Label, shares how their program, Sunday Society, drives repeat purchases, creates deeper customer connections, and powers long-term retention both online and in-store.