About

Sans Drinks is a beverage company dedicated to providing shoppers with a wider array of non-alcoholic choices. A growing number of Australian consumers are being mindful of how much alcohol they consume, making Sans Drinks a welcome presence in the DTC food and drink space.

Challenges

• Sans Drinks needed a seamless integration between its email platform, Klaviyo, and a reviews provider that could offer automation and detailed insights into performance.
• The brand tried Yotpo, but it didn’t have the integration Sans Drinks needed to send review request emails and other post-purchase messages at a pace the brand wanted.
• Ecommerce expert Brynley King recommended Okendo to Sans Drinks for its robust Klaviyo integration, customizable review displays, and ability to collect multiple kinds of social proof.

Solution: An Integrated Platform that Seamlessly Boosts Review Generation

• Sans Drink now features a review display on their product details page and homepage that looks great and blends smoothly with the branding on their site.
• Okendo helps Sans Drinks make it easier for shoppers to make confident purchasing decisions by including attributes, such as quality, taste, consumption, and drinking habits in reviews.
• With Okendo’s Smile.io integration, Sans Drinks can offer loyalty points for reviews that customers can apply towards future purchases.
• With Okendo in place, Sans Drinks collected 3,300+ reviews in less than a year, which was over six times as many as it generated with Yotpo.

Results

• Sans Drinks collected 6x the amount of reviews with Okendo compared to Yotpo.
• The brand averaged a 4.23 star rating.

“We love that when customers leave reviews, we can ask them to indicate whether they are drinkers or non-drinkers. This attribute makes a big difference for shoppers because someone who drinks alcohol regularly might look for reviews from others who drink, while a shopper who is trying to limit their alcohol consumption will look for reviews from fellow non-drinkers. Consumers can easily identify which reviews might reflect their tastes.”

Cat Rodie
Marketing Director, Sans Drinks