NEIWAI Achieves Over 1,100% ROI by Powering Retention With Okendo Loyalty
About the Brand
Founded in Shanghai in 2012, NEIWAI is a DTC lifestyle brand known for its comfortable, inclusive, and functional lingerie, loungewear, and activewear. The brand’s name—meaning “inside and outside”—reflects its philosophy of balancing internal comfort with external confidence.
Operating in an essentials-driven category, NEIWAI’s products are designed for daily wear—making repeat purchase a natural and critical part of the customer lifecycle.
As the brand expanded globally, particularly in the U.S. market, retention and lifetime value became central to sustainable growth.
The Challenge
In a category built on repeat buying, NEIWAI needed a way to increase retention without relying on heavy discounts. As the brand scaled, the team looked for a loyalty program that could support repeat purchases while protecting margins and brand value.
The Solution
With Okendo Loyalty, NEIWAI launched the Rewards Program designed for habitual purchasing. Points, referrals, VIP perks, and recurring monthly loyalty campaigns (like double points and sign-up boosts) gave the team consistent ways to re-engage customers and reinforce repeat buying behavior—without turning loyalty into a discount engine.
Key Results
- $260,796 incremental revenue generated
- 1,122% ROI
- 17.19% of total company revenue is attributed to loyalty members and their orders
- Loyalty members have 6.17% higher AOV than non-members
- Loyalty members were 113% more likely to make 2+ orders over non-members
Product
Quizzes
Like What You See?
Looking to gain more customers? Let Okendo do that for you with our suite of ecommerce products.
Book a demoKeep Exploring
-
“We wanted to drive more brand loyalty and deepen our community without relying on discounts. Okendo made it possible by giving us the flexibility to reward meaningful engagement in a way that feels earned, intentional, and aligned with our performance mindset.”
Paul Koziol Director of Digital Product at NOBULL17.3% increase in repeat purchases with Okendo Loyalty
-
“When we launched with Okendo, being able to reward past purchases was a game changer. Our customers immediately embraced it, and it’s become a major driver of revenue. Okendo continues to surpass our expectations.”
Gabrielle Noakes Ecommerce Manager at Dixxon$21.1M incremental revenue generated with Okendo Loyalty
-
“By leveraging Okendo Surveys, Kut from the Kloth can make more informed decisions, optimize engagement strategies, and strengthen customer relationships—all while maintaining a frictionless and efficient feedback loop.”
Neil Popkin Vice President at Brand.co102x ROI from Okendo Surveys
-
“Okendo stands out as a truly consolidated platform built from the ground up, offering a one-stop solution for merchants seeking market-leading features and results. That’s why Andzen is proud to partner with Okendo to create meaningful customer experiences for Shopify brands.”
Jason Anderson Chief Operating Officer at Andzen11% increase in conversion rate with Okendo Loyalty
-
“Loyalty has always been at the heart of our brand, but Okendo made it easier than ever to reward our top customers and keep them engaged. Our top-tier members feel valued, and that keeps them coming back and 2.5X more likely to make a repeat purchase.”
Ryan Jones Head of Marketing at Moana Bikini33x ROI from Okendo Loyalty
-
“We’ve built an entire marketing engine around user-generated content, and Okendo has made it effortless. Everything is streamlined now—quizzes, reviews, and customer insights—under Okendo.”
Emma Bramich Wood Campaigns Manager at MooGoo23x ROI from Okendo Quizzes
-
“We knew reviews could help drive conversions, but the results exceeded our expectations. Okendo allowed us to turn customer feedback into a powerful sales tool, with a 335% increase in conversion rate for shoppers engaging with reviews.”
Katherine Gowin Head of Digital Products at Barstool Sports335% increase in conversion rate for customers who interact with reviews
