About Manly Bands

Founded by husband-and-wife duo Johnathan and Michelle, Manly Bands helps men find wedding bands they’re genuinely excited to wear for life.

What started in a garage has grown into a Shopify brand with a 45-person team in Utah, where Manly Bands designs, manufactures, ships, and supports most of its products in-house. With a high-consideration, largely one-time purchase, earning trust quickly is essential.

The Challenge

Buying a wedding band is personal, emotional, and high-stakes. For Manly Bands, that created three core challenges:

1. Building confidence with first-time buyers.
2. Managing reviews at scale without risking brand integrity reviews had to stay authentic, helpful, and product-focused.
3. Helping shoppers navigate hundreds of reviews efficiently. Social proof was abundant but customers needed fast, intuitive ways to find the insights most relevant to them.

The Solution

Manly Bands implemented Okendo Reviews to turn customer feedback into an interactive, self-guided shopping experience.

By leveraging Okendo’s latest features, shoppers can engage with reviews in ways that feel fast, relevant, and confidence-building:

• AI Review Summaries surface key themes and recommendations instantly
• Filters & Keywords help shoppers find feedback on fit, comfort, durability, and style
• Rich UGC (photos & videos) shows rings in real-world settings
• Verified reviews & smart moderation keep feedback authentic and on-brand

Together, these features make it easier for shoppers to explore feedback, self-educate, and commit with confidence.

The Results

By increasing how shoppers engage with reviews, Manly Bands unlocked measurable revenue impact.

• $1.23M+ in review-influenced revenue in the last 90 days
• 32% higher AOV for shoppers who interact with reviews
• $309 AOV vs. $233 site average
• ~2,000x ROI compared to their monthly Okendo investment

“We knew reviews were important, but we didn’t expect this level of impact. When customers engage with our reviews, they buy with more confidence — and that shows up clearly in higher order values and revenue.”

Johnathan Ruggiero
Co-Founder, Manly Bands

Key Takeaways

• More engagement, more confidence, higher value orders. Interactive review experiences drive higher engagement and higher-value orders.
• Reviews support both conversion and product improvement. The product team monitors negative feedback to identify issues around durability, materials, or craftsmanship — turning customer insights into continuous improvements.

“Beyond helping us generate new sales, reviews help us make better products. We look closely at negative feedback to spot issues early and improve quality for our customers.”

Johnathan Ruggiero
Co-Founder, Manly Bands