About

Founded in 2015, Luna Bronze is on a mission to provide its customers with a safe and natural alternative to harmful UV rays. The brand’s products are made with natural and organic ingredients of the highest quality, giving customers a beautiful, radiant glow.

Initial Challenges

• After a failed stint with managing a headless website, Luna Bronze knew they needed to consolidate their tech stack and share data across platforms where possible.
• Because self tanning is something that so many consumers have never tried before, Luna Bronze’s shoppers struggled to decide which products were best for them. If shoppers couldn’t find the right product, they wouldn’t always contact support, so Luna Bronze needed a solution to help shoppers find the right tanner for them based on their unique needs.
• The team tried other quiz platforms before, but they were clunky to use and slow to get up and running.

Solution: A Consolidated Tech Stack with a Quizzes Platform that Works

• Switching from a headless website to Shopify, Luna Bronze can now easily share customer data across platforms, such as with the Okendo-Klaviyo integration.
• With Okendo, the team at Luna Bronze easily implemented a quiz into the shopping experience, displaying it on their homepage and in their email flows in Klaviyo.
• Their quiz helps guide customers to the right tanner to purchase based on whether or not they’ve used self tanner before, or if customers are buying a tanning product as a gift.
• The quiz then asks customers skin-related questions about themselves or for the gift recipient, including what part of their body they want to tan and skin tone.

Expanding the Customer Marketing Strategy with Okendo Loyalty

• After realizing their Superfans — or VIBS (Very Important Bronzers) — weren’t being leveraged, the team at Luna Bronze started looking into loyalty and retention.
• With Okendo Loyalty, the team now has a strategy to foster relationships with their VIBs.
• The brand promotes the loyalty program with a Klaviyo pop-up that says, ‘Go join the Bronze Squad and you’ll be first to get access to new products.’

“The loyalty program helps us make it much more efficient [to connect with our VIBs, or Very Important Bronzers]. Now, we have a strategy to start fostering relationships with those VIBs.”

Maddy Balderson
Director & Co-Founder, Luna Bronze

Results

Quizzes:

• 10% of all the brand’s online revenue is attributed to Quizzes.
• The brand witnessed a 60x ROI.
• Quizzes helped Luna Bronze boost conversions, with a 10% quizzes conversion rate.

Loyalty:

• Luna Bronze saw a 27x ROI on Loyalty.
• 26.09% of customers use Loyalty coupons.
• After promoting the program, Luna Bronze saw a 35% increase in enrollment.