01Okendo helps Kineon showcase social proof of their life-changing product.
02Kineon can now easily engage their community with a streamlined tech stack.
About
Kineon’s mission is to get customers back on their feet and moving pain-free with the latest advancements in enhanced red light therapy for home use.
Challenges
The Kineon team knew they created a life-changing product, but they needed a strategy for proving it.
With their provider Trustpilot, they were only allowed to collect site reviews, not product reviews with UGC
The team also wanted to understand where they were underperforming in customer service, so they searched for a method for gathering customer feedback to understand pain points. Plus, they wanted to use customer data to improve experiences and create more engaging marketing campaigns.
Kineon was looking to build a customer community, while letting their internal team know they’re performing at a high level, with honest feedback from customers.
“The setup experience of Okendo Reviews was seamless and easy. We’ve empowered our customer service to lean into using Okendo. The team can easily use all of the features - it’s very straightforward. We’re very happy with choosing Okendo to power our reviews program.”
Tom Sanderson
COO & Co-Founder
Kineon Inc.
Solution: An Easy-to-Use Reviews Product that Builds a Superfan Community
With Okendo Reviews, Kineon now has an automated process for collecting robust product reviews with UGC, product, and customer attributes.
Kineon can now get the zero-party data they need to improve customer experiences, including where a customer is experiencing pain, the cause of their pain, and the amount of time it took to see results.
With Okendo, Kineon reduced acquisition costs by using customer reviews in their marketing campaigns. For example, they launched a back pain campaign based on Okendo Reviews. They received four times more inquiries than any other marketing campaign they launched before. This is because they incorporated real customer reviews in their strategy.
“Okendo streamlines our tech stack in an easy-to-use integration ecosystem. Because Reviews is built best-in-class, that means we can have engaging interactions with our community.”
Tom Sanderson
COO & Co-Founder
Kineon Inc.
Results
Since using Okendo, Kineon has seen fast growth, with a 4x increase in top-line revenue.
The brand saw a 416x ROI.
The conversion rate for Kineon customers who interact with Okendo Reviews is 325% higher than a normal Kineon website visitor.
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