How The Perfect Jean Personalizes the Shopping Experience with Okendo Quizzes
About
The Perfect Jean offers customers reasonably priced, comfortable jeans to wear all day with a large range of sizes, fits, colors, and fabrics.
Challenges
- With a wide variety of fit options, the team at The Perfect Jean needed a way to direct customers toward the right product for their needs.
- The team’s goal was to increase sales while also reducing return and exchange rates.
Solution: A Straightforward Quiz Setup Experience that Directs Customers to the Perfect Fit Jean for Them
- Using Okendo Quizzes, The Perfect Jean team created the Perfect Match quiz to break down the variety of jean options they offer in a way that’s easy for the customer to digest and understand. The quiz focuses on questions about proper jean cut, color preferences, fabric, and if the customer wants a more traditional denim or stretchier feel.
- By creating a personalized shopping experience, the quiz helps develop positive and long-lasting relationships with customers.
- The Perfect Jean team saw return and exchange rates decrease because of implementing the quiz. By alleviating this pain point, the quiz creates a seamless experience for the consumer.
Results
- Okendo Quizzes impacted The Perfect Jeans’ revenue, with a 31x ROI.
- The Perfect Jean saw a 15% quiz conversion rate.
“The best way to create TPJ Superfans is to start by guiding customers to the best product for them. The whole goal of us as a business is to get people what they want and need — with the intention of improving their lives.”
Josh Marcy
VP of Ecommerce, The Perfect Jean
Product
Quizzes
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