What are Beauty Attributes in Okendo Reviews? Why and How to Use Them in Your Strategy

Beauty attributes serve as critical data points for consumers navigating the endless options available in the beauty marketplace. With Okendo Reviews, brands have the ability to capture valuable data-driven insights about their customers and products.

What are the essential customer and product attributes used by beauty brands in Okendo Reviews? This article explores the definition of attributes and examples of how beauty brands can use attributes in Okendo Reviews to gather better customer data and create high-quality social proof.

What are Beauty Attributes?

Beauty attributes provide easy-to-read insights and details of beauty products in Okendo Reviews, highlighting the main elements that empower consumers to make more informed purchasing decisions, while simultaneously providing your brand with zero-party data. With this information, you can improve and personalize experiences and even make your products better.

Attributes are data points about products or individual customers, such as adds shine or skin tone. These details help customers understand how a product might integrate into their lifestyle and cater to specific skin types, hair colors, and other features or characteristics.

Attributes serve two purposes:

• Attributes are ways for brands to learn more about an individual customer (customer attributes), or how well their products work for their customers (product attributes).
• They are also an excellent form of social proof for customers when making purchasing decisions.

 

 

These detailed reviews can create a customer community, boosting current customers’ loyalty to your brand, and ultimately enhancing trust of new and current customers in your beauty brand. Attributes in reviews can also lead to the creation of Superfans, or highly engaged advocates of your brand.

How Beauty Brands Can Use Attributes in Okendo Reviews

When using Okendo Reviews, attributes give customers the opportunity to share insights about their experience with your product or products, while giving your brand the opportunity to gather meaningful customer data to personalize marketing campaigns and communications with customers.

It is recommended to include a maximum of 3-5 attributes to make the review process easy for the customer.

Let’s look at some of the types and most common attributes for beauty brands.

Attributes Types in Okendo

Brands can choose to include single-select, multi-select, and range attributes during the review capture process.

When setting up attributes in Okendo, beauty brands can select between three main types:

1) Single-select: Customers choose one option from a list, such as hair color and skin tone.

 

2) Multi-select: Customers can choose multiple options, such as product qualities like conditions well and adds shine.

 

3) Range: Customers provide ratings on a scale from 1-5. Examples include conditioning quality and long lasting effect. Centered range is a variation of the Range attribute, useful for measuring deviation from an existing standard.

 

 

Attributes for Hair Products

Customer attributes

Single-select

Attribute title	Options
Hair color	Black Brown Brunette Blonde Red Grey White
Hair texture	Curly Wavy Straight Coily Thin
Hair length	Very short Short Average Long Very long

Product attributes

Multi-select

Attribute title	Options
Product qualities	Conditions well Gentle Lathers well Even coverage Adds shine Detangles Curl friendly Good for dry hair Moisturizes Softens hair Smooths Strengthens Smells great Great ingredients

Range

Attribute title	Min label	Max label
Results	Poor	Excellent
Conditioning	Poor	Excellent
Long lasting effect	Poor	Excellent

Attributes for Cosmetic Products

Customer attributes

Single-select

Attribute title	Options
Eye color	Blue Brown Green Hazel Amber
Skin type	Normal Dry Oily Combination Acne Sensitive Teen
Skin tone	Fair Medium Warm Tan Dark

Product attributes

Multi-select

Attribute title	Options
Best for	Blending shadows Highlighting Contouring Powdering Multi-purpose

Range

Attribute title	Min label	Max label
Color	Poor	Excellent
Ease of use	Poor	Excellent
Long lasting effect	Poor	Excellent

Examples of Beauty Brands Using Attributes

Here are examples of beauty brands tailoring their attributes to fit their brand identity and speak to their customer base.

Vegamour

With a holistic approach to hair wellness, Vegamour uses single-select customer attributes that include the amount of gray hair a customer has and hair type. Multi-select attributes include concerns such as thinning hair and bald spots. This creates a positive customer experience for shoppers because they can get a good idea how the product will work for them based on specific attributes of other customers. For example, if a prospective customer is shopping for a product to help with bald spots, they can look for reviews that mention bald spots as a concern.

Krave Beauty

Krave Beauty is on a mission to challenge the fast-paced beauty industry to slow down. The brand captures customer attributes such as skin concern and skin type, and a product attribute that asks the customer what they liked about the product with options such as hydrating, noticeable results, and nourishing. If a customer wants to ensure they’ll get noticeable results, they can look for reviews that mention that quality.

Mermade Hair

Mermade Hair believes beautiful hair should be easy. They make their review capture process easy too, asking the customer for customer attributes of age range, hair type, hair length, and color. This gives shoppers an easy-to-read glance at the different attributes from other customers.

ILIA

Clean beauty and cosmetics brand ILIA highlights skin type, skin tone, undertone, and age range as attributes in their reviews. This gives customers a good understanding of whether or not a product will work for their same attributes as well.

Are you ready to see how attributes can transform your reviews program and boost conversions? Check out how the leading beauty brands are using Okendo attributes on our inspiration page.