The Community Era of Loyalty: How Nutrition Warehouse Rewards the Workout, Not Just the Checkout
Discount-led programs buy the next order, while community-led programs buy the next few years.
Thursday, September 10th, 2026 | 11:00 AM – 11:40 AM | Room 310
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Overview
Learn how Okendo and Nutrition Warehouse are redefining what loyalty means in the D2C landscape by building a league of Superfans led by community and experiences.
Discount-driven loyalty borrows loyalty from customers. Brands winning build lasting customer relationships through community, recognition, and meaningful experiences. Few know where to start, even fewer execute it well.
Hear from Heather Earl, Head of eCommerce at Nutrition Warehouse, on how they’re all in on cultivating community with Okendo Loyalty and Klaviyo, and the unique program they’ve built to meet their vision.
Join Heather and Scott live on the Klaviyo KBOS stage to hear the full story and ask your questions!
What you’ll learn
A three-layer audit of what your program actually rewards.
- How Nutrition Warehouse cultivated their most important asset: community
- Why loyalty is a company-wide investment and decision
- How Nutrition Warehouse seamlessly runs omnichannel across 120+ retail stores
- How constant loyalty nudges, communication and presence is the key to success